tZERO Names Mike Diedrichs Head of Sales

tZERO Group Inc. has appointed capital markets veteran Mike Diedrichs as Senior Vice President and Head of Sales, strengthening its leadership bench as the company scales its institutional presence in tokenization, digital asset trading, and settlement infrastructure. With more than two decades of experience leading fintech, AI-driven platforms, and institutional trading businesses, Diedrichs joins at a pivotal moment in tZERO’s “reset strategy,” which CEO Alan Konevsky says is now firmly focused on converting platform execution into revenue growth.

Diedrichs will overview tZERO’s global sales organization as the company ramps up its multi-asset digital infrastructure strategy. The appointment signals a clear push toward deeper institutional adoption of tZERO’s regulated, connected ecosystem—one built to support the full lifecycle of digital assets from issuance to trading to settlement through tokenized rails.

According to Konevsky, Diedrichs’ leadership experience across trading, fintech, and digital asset securities aligns directly with tZERO’s vision of providing compliant, scalable tokenization infrastructure to a growing network of global partners. His arrival underscores tZERO’s intent to expand market penetration as tokenized assets continue to gain traction across capital markets.

Takeaway

How Diedrichs’ Capital Markets Background Strengthens tZERO’s Strategy

Before joining tZERO, Diedrichs served as Chief Revenue Officer at Bosonic, where he led global expansion and developed institutional sales strategies for its broker-dealer and ATS platform specializing in digital asset securities. His tenure included scaling revenue streams and strengthening operational performance—skills directly applicable to tZERO’s current growth trajectory.

He has also held executive roles at HyperTrader, Nest Financial Group, and GetLoci, where he drove recurring revenue, refined go-to-market models, and built partnerships across North America, Europe, and Asia. His breadth of experience positions him to deepen tZERO’s institutional footprint and accelerate the onboarding of financial institutions viewking regulated digital infrastructure.

Alan Swimmer, EVP and Chief Strategic Relationships Officer, emphasized Diedrichs’ history of “driving growth and accelerating market penetration” across fintech and digital asset verticals. Diedrichs will join Swimmer’s team and work closely with Senior Vice President and Head of Execution Evangelos Tzoulafis to operationalize partnerships, deliver execution layers, and support tZERO’s Tokenize + Trade + Connect strategy.

Takeaway

What This Means for tZERO’s Tokenize + Trade + Connect Growth Strategy

Diedrichs’ appointment comes as tZERO accelerates development of its regulated multi-asset infrastructure. The firm aims to become a central node for digital securities by connecting issuers, institutions, and integrated trading venues through tokenized workflows. The Tokenize + Trade + Connect framework—spanning issuance answers, compliant ATS trading, and institutional settlement rails—requires close coordination between sales, execution, and strategic partnerships.

By bringing sales leadership directly into strategic execution, tZERO aims to streamline how institutional clients access its ecosystem, from tokenization pilots to full-scale digital asset rollouts. The company believes stronger sales alignment will increase liquidity, expand platform adoption, and enhance the connective tissue between traditional finance and digital rails.

Diedrichs said he is eager to join a company “leading the transformation of capital markets” and emphasized tZERO’s role in defining the next chapter of regulated digital securities. As the firm pushes toward wider institutional access, his mandate includes broadening global reach, deepening partnerships, and solidifying tZERO’s position as a preferred infrastructure provider for tokenized markets.

Takeaway