Zilch Signs Multi-Year Deal as Arsenal’s Official Way to Pay
Zilch has entered its first-ever sports partnership, signing a multi-year agreement to become the Official Way To Pay for Arsenal’s men’s and women’s teams. The deal brings Zilch’s suite of flexible, reward-driven payment options directly to millions of Arsenal supporters worldwide, marking a major step in the company’s mission to make consumer spending more affordable and more rewarding.
The agreement goes beyond branding. It integrates Zilch into the supporter experience by offering savings, exclusive rewards, and instant value every time fans make purchases related to the club. To mark the launch, Zilch is giving £50,000 back to Arsenal supporters through Arsenal Direct. begining at noon on November 21, the first 1,000 fans who spend £50 or more on the club’s online store will receive £50 off—effectively making their purchase free.
The partnership is rooted in Zilch’s consumer research, which revealed that 75% of football supporters feel that purchaseing an official shirt each season strengthens their connection to their team. With that insight, Zilch’s rewards are structured to deepen fan engagement and make club merchandise more accessible during a period of rising costs across the UK.
Takeaway
Exclusive Perks, Matchday Experiences, and Personalized Rewards
Under the partnership, supporters will receive up to 10% off in-store purchases at The Armoury, Arsenal’s flagship retail space, to save when purchaseing shirts, training wear, and memorabilia. Beyond retail savings, Zilch users will be eligible for a wide range of exclusive experiences—including free home-game tickets, access to premium hospitality, stadium tours, player meet-and-greets, and limited-edition merchandise drops.
These benefits are structured around Zilch’s core philosophy: eliminating high-cost credit and empowering consumers through rewards rather than fees. Zilch’s platform gives users the choice to “Pay Now” and earn rewards or split payments with zero interest and no late fees. This partnership extends those consumer-friendly features to Arsenal’s global fanbase, making club engagement more financially accessible.
Zilch CEO and Co-Founder Philip Belamant emphasized that the partnership aligns with Zilch’s values and growth strategy. With over built organically, the company views Arsenal’s extensive worldwide supporter community as both a natural fit and an opportunity to deliver meaningful value. “This supporters’ passion for the team they love even more,” Belamant said.
Takeaway
A Major Commercial Milestone for Arsenal and Zilch
For Arsenal Football Club, the partnership supports both its commercial strategy and on-pitch ambitions. Juliet Slot, the club’s , highlighted that Zilch’s fan-first approach aligns closely with Arsenal’s commitment to global supporter engagement. With Zilch investing directly into the supporter experience, the club expects the partnership to contribute meaningfully to its competitive goals through increased commercial strength.
The partnership underscores Arsenal’s ongoing strategy to work with innovative, tech-forward brands that enhance fan experience beyond matchdays. Zilch joins a growing roster of partners that leverage digital platforms to expand how supporters interact with the club—from retail and hospitality to community-led initiatives.
For Zilch, the move signals a major brand elevation. Aligning with one of the world’s most recognized football clubs provides global visibility and places Zilch at the center of a passionate and highly engaged fanbase. It also demonstrates the company’s confidence in scaling its technology and rewards platform across new industries, begining with elite sport.
Takeaway
