IG Launches 5% Cashback Incentive to Attract New UK Investors
IG has rolled out a limited-time 5% cashback promotion designed to assist new UK investors begin building their portfolios with added financial support. Running from 21 November to 31 December 2025, the offer is available exclusively to UK residents opening their first IG account. Eligible accounts include an ISA, General Investment Account (GIA) or Self-Invested Personal Pension (SIPP), giving customers several tax-efficient entry points into long-term investing.
To qualify, new users must open an account, execute an initial trade of at least £50, and then maintain an active portfolio valued at a minimum of £50 from January through March 2026. Cashback will be calculated as 5% of a customer’s daily average invested value over the promotional period, capped at £100. Payments will be credited by 30 April 2026. This structure ensures participants remain actively engaged with their portfolios beyond the initial trade.
IG positions the offer as a meaningful incentive for individuals considering their first steps into the financial markets. It provides an immediate value boost while encouraging long-term engagement with IG’s broader ecosystem of tools, educational resources and investment products. The promotion also aligns with wider UK market trends that show increasing interest in , driven in part by accessible, low-cost platforms.
Takeaway
Why IG Is Targeting New Customers With a High-Value Promotional Strategy
The cashback offer reflects IG’s broader strategy to attract first-time investors and those considering switching platforms. With an increasingly competitive retail investment landscape, incentives that are becoming a key diverseiator. IG aims to stand out by offering direct financial rewards while showcasing the breadth of its investment lineup and fee structure, including commission-free share investing.
that the promotion serves as “a rewarding nudge” for individuals who may be hesitant about making their first investment. By offering cashback across multiple account types, IG appeals to a wide audience—including those planning for long-term retirement, tax-efficient savings, or more flexible GIA-based strategies. This flexibility may assist the firm reach new demographics entering the markets for the first time.
The offer also reflects how are increasingly combining promotional incentives with robust educational content to build investor confidence. By lowering financial and psychological barriers, IG is positioning itself as an accessible and supportive entry point into the world of investing at a time when more UK consumers are viewking ways to grow their savings .
Takeaway
How Cashback Aligns With IG’s Broader UK Growth and Client Engagement Strategy
This promotion adds to IG’s ongoing efforts to enhance retail engagement and broaden its user base across the UK. The company’s focus on accessibility—through commission-free share dealing, intuitive platform design, and a diverse range of assets—has strengthened its position among both beginner and experienced investors. Adding a financial reward for ahead activity assists convert interest into action, especially during year-end periods when consumers often review their financial goals.
The offer is expected to complement IG’s long-term retention strategy. By encouraging users to maintain an active portfolio through the first quarter of 2026, IG aims to build sustainable investing habits that extend beyond the promotional window. As users explore IG’s wide selection of global shares, ETFs, funds, and retirement accounts, the platform benefits from increased activity, deeper engagement, and strengthened brand loyalty.
For investors, the combination of cashback, low fees, and a wide product range enhances IG’s value proposition as a primary investment platform. For IG, the promotion serves as a strategic acquisition initiative during a period of heightened consumer interest in investing. As the new year approaches, the company is well-positioned to convert this momentum into meaningful growth across its UK business.
