BUX Names Marlou Jenniskens as CEO
BUX has appointed Marlou Jenniskens as its next Chief Executive Officer, effective 1 February 2026, signaling a new chapter for the European neobroker as it deepens its integration with ABN AMRO and accelerates its product roadmap. Jenniskens brings extensive expertise in digital wealth management, product strategy, and leadership—experience that has already shaped the bank’s next-generation investing and pension offerings. Her appointment reflects a deliberate move to strengthen BUX’s long-term positioning in a rapidly evolving wealth-tech landscape.
Jenniskens currently serves as Head of Digital Wealth Products at ABN AMRO, where she played a pivotal role in designing new investing propositions and aligning BUX with the bank’s broader wealth strategy. Her contributions have strengthened the foundation for BUX’s future growth, particularly as the platform prepares to combine savings and investing into a single, intuitive ecosystem. This strategic direction mirrors broader European trends, where streamlined financial platforms are becoming essential to meet consumer expectations for simplicity, automation, and long-term planning tools.
Her arrival comes at a moment of transition: outgoing CEO Yorick Naeff, who has led BUX since 2020, will shift into the role of Head of Innovation at ABN AMRO. Naeff described the change as a “proud moment,” highlighting Jenniskens’s deep understanding of BUX’s mission and her proven ability to navigate the intersection of fintech innovation and traditional banking. The smooth handover underscores a collaborative, stable leadership structure designed to strengthen BUX’s competitive edge.
How Jenniskens Plans to Expand BUX’s Offering and Market Position
A major priority for Jenniskens will be the development of BUX’s new savings proposition—an initiative designed to merge saving and investing seamlessly within one platform. As consumers increasingly look for automated tools that balance short-term liquidity with , this unified approach positions BUX as a challenger platform capable of competing with both neobanks and established investment firms. Integrating savings will allow users to manage their financial lives more holistically, supporting BUX’s ambition to become a daily-use financial companion.
Her background in designing pension and investment products equips her to lead BUX through this phase of expansion. The emphasis on intuitive, accessible features aligns with BUX’s long-standing mission: to democratize investing for a new generation. By aligning UX, technology, and financial utility, Jenniskens aims to reinforce BUX’s ability to reach users who want simplicity without sacrificing sophistication. This reflects a growing demand in Europe for platforms that make more transparent and less intimidating.
The expansion of BUX’s proposition also mirrors changes in consumer behaviour. Younger investors increasingly prefer mobile-first platforms with automated plans, pre-built strategies, and low fees. By accelerating innovation under Jenniskens’s leadership, BUX is positioning itself to capture long-term engagement rather than short-term trading volume alone. This approach supports a more stable, centered around planning, diversification, and multi-asset portfolios.
Takeaway
Why Jenniskens’s Background and Vision Align With BUX’s Future Goals
Beyond her strategic and product leadership credentials, Jenniskens brings a strong focus on client experience and financial empowerment—particularly for groups historically underserved in wealth management. She has been a visible advocate for diversity in the financial sector and has supported initiatives aimed at improving financial literacy and access. This perspective aligns with BUX’s identity as an accessible, user-centric neobroker built for a new .
Her comments upon the announcement emphasize this mission. Jenniskens noted that her career has taught her the “power of confidence” in shaping financial futures, and she aims to continue BUX’s tradition of clarity and accessibility. Under her leadership, the company is expected to strengthen its educational resources, simplify user journeys, and prioritize transparent design—all factors that matter to digital-first investors viewking trust and usability in their financial tools.
As BUX expands across Europe, her combination of banking expertise, digital product insight, and user-centric philosophy positions the firm well for the next stage of growth. BUX is already active in eight European markets and continues to attract users viewking low-cost access to stocks, ETFs, ETCs, and . With Jenniskens at the helm, the company is expected to accelerate innovation and deepen its integration into ABN AMRO’s broader wealth platform—creating a more comprehensive investment experience for millions of potential users.
