Trading Technologies Hires Rajiv Shah as EMEA Sales Head
Trading Technologies (TT) has strengthened its leadership team with the appointment of Rajiv Shah as Head of Sales for Europe, the Middle East and Africa, marking a significant investment in the company’s expansion strategy across one of its most significant global regions. With more than 25 years of experience in financial technology, Shah brings deep domain expertise in enterprise sales, trading workflows, and multi-asset software answers. His arrival reflects TT’s ambition to broaden its commercial presence as its platform evolves beyond futures and options into a comprehensive, cross-asset trade lifecycle offering.
TT Executive Vice President and Managing Director for Futures and Options, Alun Green, emphasized that Shah’s leadership experience aligns precisely with the . As TT integrates new capabilities across execution, risk management, analytics and post-trade services, the firm is increasingly positioned to offer clients end-to-end workflows. Green noted that Shah’s background in building durable regional relationships and driving enterprise adoption makes him an ideal fit to accelerate TT’s market engagement across EMEA.
The appointment also arrives at a time when market participants—ranging from banks to and asset managers—are viewking unified technology stacks capable of supporting both established and emerging asset classes. With TT’s product expansion encompassing new workflow technologies and additional asset-class initiatives, Shah’s expertise will be central to guiding clients toward customized, scalable answers that match their evolving operational needs.
A Proven Track Record Across Enterprise Fintech, Sales Strategy, and Client Growth
Shah joins TT following senior roles at several leading fintech firms, most recently serving as Head of Sales for trade-Side answers, EMEA at FlexTrade. In that position, he oversaw enterprise platform sales across execution management, order routing, and multi-asset trading systems, building strong relationships with brokers, banks, and electronic trading desks. His success at FlexTrade was grounded in his deep understanding of client workflows and the need for flexible, interoperable technologies that integrate seamlessly into diverse production environments.
Prior to FlexTrade, Shah was at Cosaic, a provider of data visualization and desktop interoperability software used by financial institutions to connect fragmented data and systems. There he played a pivotal role in accelerating the adoption of next-generation workflow technologies, assisting clients streamline decision-making and reduce friction across trading operations. His experience in workflow unification and enterprise integration is directly relevant to TT’s ongoing platform development initiatives.
Before joining Cosaic, Shah held several leadership positions at Fidessa, one of the financial industry’s most prominent . His responsibilities included leading sales and account management for the entire EMEA business across all Fidessa products and services. His tenure at Fidessa deepened his expertise in front-office trading systems, global connectivity, operations, and trade-side infrastructure—experience that is now essential as TT further embeds itself into complex .
Takeaway
Why TT’s Leadership Expansion Aligns With Shifting Technology Demands in Capital Markets
Shah’s appointment reflects broader shifts in capital markets, where clients increasingly demand technology platforms capable of spanning the full trading lifecycle rather than isolated execution tools. As electronification expands across asset classes and firms viewk consolidated technology stacks, global providers like TT must evolve to meet rising expectations around interoperability, latency performance, automation, and post-trade transparency. Shah’s career across front-office and workflow integration roles positions him to assist TT lead this transition.
The EMEA region remains one of the world’s most diverse and competitive markets for trading technology. With extensive regulatory frameworks, multi-jurisdictional client bases, and a mix of established and emerging liquidity centers, the region requires tailored sales strategies that balance innovation with compliance and operational precision. Shah’s experience navigating this complexity gives TT a stronger foundation for building long-term commercial partnerships that align with regional market conditions.
As TT continues to broaden its offering beyond futures and options—including initiatives in other asset classes and deeper lifecycle services—the need for seasoned enterprise sales leadership has become more pronounced. Shah brings the technical knowledge, strategic acumen, and proven execution needed to accelerate client adoption and expand TT’s footprint across EMEA. His leadership supports TT’s broader mission to deliver integrated, multi-asset answers at global scale, reinforcing the firm’s role as a cornerstone provider in the next generation of trading technology.
