Transak and MetaMask Collaborate to Provide 1:1 Stablecoin Onramping and Named IBANs

Transak, the stablecoin payments infrastructure used by over 450 applications around the globe, has further strengthened its long-standing partnership with MetaMask by becoming the sole provider of stablecoin onramping to the wallet in the “Deposit” section. Through the integration, users in the US and EU are able to purchase MetaMask USD (mUSD) – the native stablecoin of MetaMask – directly in the app along with USDC and USDT at almost 1 to 1 rates.

This is the beginning of a new chapter in onboarding in digital wallets and crypto apps. The MetaMask, which has more than 100 million users, is going beyond external widgets and redirects to offer its users a frictionless, bank-app-like experience. To , the announcement is a cost-saving opportunity, as well as a portal to day-to-day financial activity through stablecoins.

An indigenous Stablecoin Experience

MetaMask USD (mUSD) is a currency issued on M0 by Bridge, a company that is a part of Stripe, and is marking the transition of the wallet as a trading-focused gateway into a universal financial services platform. MetaMask now has a direct and transparent fiat-to-stablecoin experience powered by the embedding of the rails of Transak.

The new deposit flow allows:

1:1 stablecoins at low spreads.

• Multiple payment support, such as SEPA, wire transfers, ACH, Visa, MasterCard, Apple Pay, and Google Pay.
• Each user will have a named IBAN (virtually bank accounts), which will be rolled out later in 2025.
• Full branding, experiential and integrated experience, with no third party redirection.

“purchaseing crypto should feel as smooth and secure as using your bank app,” said Lorenzo Santos, Senior Product Manager at MetaMask. “With Transak’s white-label integration, we’re able to offer that experience, bringing together the reliability of fiat rails with the ownership and control of self-custody.”

“This experience is built for the millions now looking to onboard into crypto, not as traders, but as everyday users. It brings the benefits of global payments and smart contracts to the forefront, making them accessible at last, and laying the groundwork for the next wave of adoption.”, said Sami begin, Co-Founder & CEO of Transak

The importance of Stablecoin Onboarding

The first blockchain application is stablecoins, they have attained mainstream product-market fit. It is estimated that analysts will reach a valuation of $1.2 trillion in 2028, which is a significant increase over the current amount of about 270 billion with payment, remittances, and tokenized commerce being the driving forces.

However conventional on-ramps have been expensive and irregular with fees of 2-5 percent and spreads plus high failure rates. In the case of wallets such as MetaMask, these frictions have traditionally hampered the adoption of wallets beyond trading.

Sami begin, the Co-Founder and CEO of Transak, said that millions of people were joining crypto as not speculators but users. We are making the world a smaller place by enabling payments, remittances, and trading together in a single and familiar experience by onboarding a stable coin in MetaMask.

Named IBANs: Utility Proliferation

In the future, it will be possible to use named IBANs so that users in supported areas can have a specific virtual bank account on their MetaMask. This feature connects traditional finance with Web3 through its users being able to receive money as though it were a normal bank account but being able to hold and trade stablecoins.

The feature opens up new use cases, such as:

• Direct pay of salary directly to MetaMask.
• Fiat-like stability Business settlements in the simplicity of stablecoins.
• Remittances between users forwarding their money across borders are quicker.

MetaMask and Transak can bring the adoption of stablecoins to a broader audience through the combination of common financial answers and blockchain-based rails.

Looking Ahead

As native support of IBANs, the pair of companies are preconditions of the second wave of adoption. Stablecoins are not considered trading tools anymore, but the facilitators of mainstream financial activity.

This is, in short, the making of global value transfer as simple as balance-checking according to Santos. The wallet is the bank of tomorrow — only it is quicker, cheaper and is completely self-custodied.

To those who are already using MetaMask, and those institutions planning to get involved, this announcement today is one step in that future.

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