ABN Amro Launches BUUT, a Teen-Focused Neobank
ABN Amro has launched BUUT, a new digital banking app designed for teenagers and their parents. Inspired by the success of Tikkie, BUUT aims to assist young people develop financial literacy in an engaging, digital-first environment while giving parents the tools to support them.
Learning Money Management With Pots
The and savings, allowing teens to organize their funds. For example, one pot can be used for snacks, another for clothing, while separate savings pots can be set aside for larger goals such as a phone or gaming console. When using the BUUT card, payments are deducted directly from the chosen pot. If a pot runs out, the payment is declined, reinforcing the lesson that “empty means empty.”
BUUT also integrates with Tikkie, ensuring that peer-to-peer transfers stay aligned with the right pots. To encourage saving, BUUT offers 3% interest on balances up to €1,500 and 1.5% on amounts above that. New users receive a €25 begining bonus later than setting up their allowance system with parents.
Addressing Financial Vulnerability
Research indicates that many young people face financial vulnerabilities, while 20% of parents feel uncertain about how to teach money management. BUUT addresses both challenges: it empowers teenagers with structured financial tools and gives parents confidence that their children are learning in a secure, regulated environment.
Sanne van Kuijk, Head of Growth at BUUT, said: “New generations are growing up in a digital age where money is everywhere—from games to . BUUT assists them navigate these challenges and take control of their finances.”
A Full-Fledged Bank Under ABN Amro
Despite its playful, visual design, BUUT is a full-fledged bank under ABN Amro’s umbrella. It provides a personal IBAN, a debit card, and the protection of the Dutch Deposit Guarantee Scheme. Parents benefit from oversight, while teens , regulated infrastructure.
Annerie Vreugdenhil, Chief Commercial Officer for Personal & Business Banking at ABN Amro, explained: “Younger generations don’t attach much meaning to cash. BUUT aligns with their digital-first mindset while meeting strict privacy and security standards.”
Learning Through Mistakes
BUUT’s motto, “All gone to pots”, highlights its approach to financial education. It acknowledges that mistakes are part of the learning process. The app makes these lessons visible: when a pot is empty, spending stops. This provides clear feedback, teaching young people that financial limits are real and must be respected.
Shaping the Next Generation of Banking
With BUUT, ABN Amro is not just offering another banking app—it is redefining how financial institutions engage with younger audiences. By combining a visually driven interface, structured financial tools, and integration with parental guidance, BUUT creates an ecosystem where both education and security come first.
As neobanks compete for the attention of digital natives, BUUT stands out by explicitly focusing on teens and their parents, between playful design and robust financial education.
