Avelacom Adds Equinix LD7 PoP to Tighten London Low-Latency Trading Links
Avelacom has expanded its presence on the Equinix London data centre campus in Slough with a new Point of Presence (PoP) in LD7, strengthening its infrastructure offering for trading firms that depend on speed-sensitive market access. LD7 is part of one of the world’s most significant financial data-centre clusters, connecting traditional venues and digital asset ecosystems through dense interconnection and proximity hosting.
The company said the new PoP reduces physical distance to London-based platforms and surrounding market participants, including brokerage firms and custodians. For proprietary trading firms and other latency-sensitive users, that proximity can translate into quicker access to and improved order execution performance, particularly for strategies where milliseconds influence fill quality.
Avelacom positioned the build-out as a response to rising institutional demand for colocation and dedicated connectivity, as more venues and liquidity ecosystems look beyond cloud-first deployments and back toward physical infrastructure for predictability, performance, and tighter operational control.
Latency Improvements Highlight Demand for Global Trading Routes
Avelacom highlighted performance gains on one of the most actively used global routes for FX and crypto market participants: London to Tokyo. Following the LD7 deployment, the firm said the route is now delivered at under 138 milliseconds round-trip latency over fibre, and under 130 milliseconds using a hybrid fibre and microwave path.
For firms and asset classes, these marginal improvements can be meaningful. Lower round-trip latency supports quicker market data consumption, quicker order acknowledgements, and tighter synchronisation between execution logic and venue responses—especially in markets where price discovery is highly competitive and fragmented across multiple venues.
The LD7 expansion also aligns with a broader of building infrastructure that supports both traditional and digital markets from the identical proximity footprint, as institutional traders increasingly run multi-asset strategies that span FX, listed derivatives, and crypto instruments.
Broader London Footprint Supports Colocation and On-Demand Servers
Prior to LD7, Avelacom already operated Points of Presence in Equinix LD4, LD5, and LD8. Together, these London facilities form a highly interconnected environment used by platforms, network providers, market data vendors, and firms. Adding LD7 extends Avelacom’s reach across the campus and increases optionality for clients viewking to optimize proximity to specific venues or counterparties.
The company said the new PoP supports both colocation and on-demand server offerings, targeting firms that want to deploy compute closer to liquidity sources without committing to long infrastructure build cycles. In practice, this approach can assist firms scale capacity around market events, extend connectivity to additional venues, and reduce operational friction when entering new markets or launching new strategies.
Aleksey Larichev, CEO of Avelacom, said: “Adding LD7 to our network expands the infrastructure options for our . As more platforms move from cloud to physical environments, clients increasingly rely on colocation and dedicated connectivity to stay competitive.” The expansion signals how latency optimization remains a core diverseiator for infrastructure providers supporting increasingly sophisticated trading demand in London’s multi-venue ecosystem.
