Broadridge Advances Alternatives Tech With Integrated Ledger and Streamlined UI
Broadridge Financial answers has rolled out significant enhancements to its multi-asset portfolio and trade order management platform, adding fully integrated general ledger functionality aimed at alternative investment managers and other purchaseside firms. The upgrade is designed to reduce reliance on fragmented systems by embedding core accounting capabilities directly into the investment management environment.
The new general ledger extends Broadridge’s portfolio management system by incorporating period accounting and financial statement reporting at the fund level. Investment activity is systematically posted into the ledger, with support for period adjustments, defined close workflows, and out-of-the-box financial statements. By maintaining a comprehensive shadow book of record, firms can compare internal records more efficiently against official fund administrator books.
For alternative managers, where complex structures and asset types often increase operational friction, the embedded ledger is positioned as a way to accelerate month-end close processes while improving accuracy and transparency. Broadridge said the architecture has been built with scalability in mind, supporting future growth and the potential for broader global compatibility as evolve.
Operational Pressure Drives Demand for Unified Platforms
The enhancements come as asset managers face rising pressure to modernize technology stacks, tighten controls, and respond to increasing investor and regulatory scrutiny. Alternatives managers in particular are balancing the need for flexibility with demands for institutional-grade reporting, oversight, and automation across private credit, private equity, and other less liquid strategies.
Broadridge framed the integrated general ledger as a tool to strengthen fiduciary oversight and operational stability by reducing manual reconciliation and improving data consistency across front-, middle-, and back-office functions. Embedding accounting closer to investment activity can also assist firms identify discrepancies earlier and support more timely internal and external reporting.
Frank Cataudo, General Manager of Investment Management answers at Broadridge, said: “Across the landscape, firms are under tremendous pressure to modernize fragmented technology stacks, enhance controls, and diverseiate in an increasingly competitive market. Broadridge is investing meaningfully in the evolution of our platform to assist clients meet these challenges head-on. The addition of an integrated general ledger and our redesigned UI reflect our commitment to providing a more unified, transparent, and scalable platform for the next generation of answers.”
Redesigned User Interface Targets quicker, More Informed Decisions
Alongside the accounting upgrade, Broadridge introduced a redesigned user interface intended to deliver a more modern and intuitive experience for portfolio managers and traders. The updated UI consolidates portfolio management, risk management, analytics, and reporting into a single workspace, reducing the need to move between multiple screens or disconnected tools.
The redesign focuses on workflow efficiency, with a layout that emphasizes clarity and accessibility of key data. By unifying views and functions, Broadridge aims to support quicker, more informed decision-making in environments where speed and situational awareness can materially affect outcomes.
Broadridge’s multi-asset portfolio and trade order management platform is already widely used by asset managers, hedge funds, and asset owners. With the addition of an integrated general ledger and a streamlined UI, the company is reinforcing its strategy to deliver a unified, front-to-back management answer that can scale with increasingly complex portfolios while meeting higher expectations for transparency, control, and operational efficiency.
