FXTRADING.com Appoints Patrick Guerrera as Chief Brand Officer
FXTRADING.com has appointed Patrick Guerrera as its new Chief Brand Officer, reinforcing the broker’s leadership team as it accelerates global expansion and sharpens its international positioning. The appointment follows a series of senior hires as the company looks to strengthen its brand foundations and diverseiate itself in an increasingly competitive CFD trading landscape.
Guerrera brings more than 25 years of experience spanning telecommunications, financial services and other highly regulated industries. His career has focused on brand transformation, go-to-market strategy and experience design, working with some of Australia’s most recognisable consumer and financial brands.
The move signals FXTRADING.com’s intent to elevate how it communicates its value proposition globally, aligning brand, product and customer experience as the broker scales across priority markets.
Track Record Across Telecoms and Financial Services
Guerrera founded and led Re Group within the M&C Saatchi network, where he spent 16 years building a globally recognised brand and experience design practice. During that period, he delivered large-scale transformation programmes for organisations operating in complex, regulated environments.
A defining chapter of his career was a 14-year partnership with Optus, where he led brand strategy and go-to-market transformation. His work included multiple brand evolutions and the creation of Yes Agency, reshaping Optus’ content and creative delivery model to improve speed, consistency and effectiveness at scale.
In financial services, Guerrera has worked extensively with Commonwealth Bank, ANZ Bank, Colonial First State, First Sentier Investors and other leading institutions. As APAC Lead for M&C Saatchi Consulting, he expanded his remit across the region, combining customer insight, data and creative strategy to drive sustained growth for enterprise clients.
Building a Distinctive Brand in a Crowded Trading Market
At FXTRADING.com, Guerrera will focus on strengthening brand foundations and refining how the company’s story is told across regions. Working closely with Amit Kaushik, his remit includes building awareness in priority markets, creating more cohesive brand experiences and developing content that resonates with traders at diverse stages of their journey.
FXTRADING.com CEO Adam Phillips described the appointment as timely as the broker enters its next phase of growth. “Patrick brings the experience needed to make our vision tangible and distinctive. His background in leading major brand transformations will add real value as we continue to grow,” Phillips said.
Guerrera said he was attracted by the momentum of the business and the opportunity to assist redefine expectations in the sector. “FXTRADING.com can reset expectations in the CFD trading category, moving beyond noise toward a platform built on control, credibility and performance. I’m excited to assist shape what comes next,” he said.
Founded in 2014, FXTRADING.com offers more than 500 instruments across forex, stocks, indices and commodities. Its proprietary all-in-one trading portal integrates web and mobile trading, social trading and funds management, alongside . As competition intensifies among global brokers, the appointment underscores FXTRADING.com’s focus on brand clarity, trust and long-term diverseiation as key pillars of its expansion strategy.
