XTB Joins Globe Soccer Awards as Gold Sponsor in Dubai
XTB has announced its participation as a Gold Sponsor of the 16th annual Globe Soccer Awards, reinforcing its strategy of aligning the brand with high-profile global sporting events. The ceremony will take place on 28 December 2025 at Atlantis The Royal in Dubai and will bring together leading figures from world football.
As one of the event’s elite sponsors, XTB will play a visible role during the awards night, with the company’s Chief Growth Officer, Szymon Szymanski, set to present one of the key awards recognising excellence in the sport.
A Global Football Showcase
The Globe Soccer Awards are among football’s most internationally recognised ceremonies, with more than 30 million fan votes contributing to the final outcomes. The invitation-only gala attracts club executives, players, coaches, agents and decision-makers from across the global football ecosystem.
This year’s shortlist reflects the elite end of the sport. Paris Saint-Germain, fresh from UEFA Champions League success, is nominated for Best Men’s Club alongside Barcelona, Chelsea, Flamengo and Liverpool. In the coaching category, PSG’s Luis Enrique will compete with Xabi Alonso, Mikel Arteta, Hansi Flick and Enzo Maresca.
Individual honours will also be closely watched, with players including Ousmane Dembélé, Vitinha, Kylian Mbappé, Raphinha and Lamine Yamal shortlisted for Best Men’s Player.
Brand Strategy Through Global Sport
XTB said its involvement in the Globe Soccer Awards is a deliberate extension of its global brand strategy, using sport as a platform to reach broad, international audiences.
“Being present at world-leading sporting events is a key element of our brand strategy,” said Szymon Szymanski, Chief Growth Officer at XTB. “It strengthens our and allows us to engage with audiences in moments that truly matter to the football community worldwide.”
For financial services and trading firms, partnerships with major sporting events have increasingly become a way to build brand recognition beyond traditional finance audiences, particularly in regions such as the Middle East where sport, technology and investment communities frequently intersect.
Alignment With Globe Soccer’s Global Vision
Globe Soccer welcomed XTB’s participation, highlighting the alignment between the awards’ international reach and XTB’s global outlook.
“XTB’s global outlook, digital innovation and strong connection with international audiences align perfectly with the spirit of our awards,” said Tommaso Bendoni, Founder and CEO of Globe Soccer. “We look forward to working closely with XTB to deliver a memorable celebration of excellence on and off the pitch.”
The ceremony will also recognise a wide range of additional categories, including Best Emerging Player, Best Women’s Player, Best Agent, the Maradona Award and several career achievement honours, alongside awards linked to the LALIGA EA SPORTS season.
Dubai as a Strategic Location
The choice of Dubai as the host city continues a broader trend of major sporting and business events gravitating toward the Middle East. The region has become a key hub for international finance, technology and global sports partnerships, offering brands access to diverse and quick-growing audiences.
For XTB, participation in an event staged at one of Dubai’s most iconic venues provides further visibility in a market that has become increasingly significant for .
About XTB
Founded in 2004 in Poland, XTB has grown into a global investment platform serving more than two million customers worldwide. Through its investing app, users can , trade CFDs across multiple asset classes, and access a wide range of educational resources.
The company operates across 17 offices globally and is regulated by multiple authorities, including the Polish Financial Supervision Authority, the UK Financial Conduct Authority and the . XTB has been listed on the Warsaw Stock platform since 2016.
By associating with globally recognised sporting events such as the Globe Soccer Awards, XTB continues to position itself as a consumer-facing investment brand with international reach, leveraging sport as a channel to build trust, recognition and engagement beyond .
