Bitget Wallet and Alchemy Pay Push Stablecoins Into Everyday Finance
Bitget Wallet has partnered with Alchemy Pay to launch a zero-fee USDC on-ramp, removing one of the most persistent friction points in stablecoin adoption: cost. Backed by Coinbase through Alchemy Pay’s stablecoin subsidy program, the initiative allows users to purchase USDC with 0% transaction fees, no network fees, and competitive FX rates, using familiar payment methods such as Apple Pay, Google Pay, Visa, and Mastercard.
The rollout targets high-growth regions across Asia Pacific, Latin America, and Africa, where demand for digital dollars has surged amid currency volatility, cross-border payment inefficiencies, and limited access to USD-denominated savings. By embedding the on-ramp directly into Bitget Wallet’s purchase Crypto portal, the partners are positioning USDC less as a trading instrument and more as a practical financial tool for everyday use.
This move reflects a broader industry trend: stablecoins are increasingly viewed as core financial infrastructure rather than niche crypto products. With subsidies absorbing fees and Coinbase supporting liquidity and distribution, the initiative represents a coordinated push to accelerate stablecoin usage at scale.
Why Zero-Fee USDC On-Ramps Matter for Emerging Markets
In many emerging economies, small transaction fees can be the difference between adoption and abandonment. Traditional crypto on-ramps often impose layered costs — , FX spreads, and network charges — that disproportionately impact users making smaller, frequent purchases. By eliminating these costs, Bitget Wallet and Alchemy Pay are directly addressing a structural barrier.
The inclusion of instant settlement for smaller-value purchases further enhances usability. For users relying on stablecoins for day-to-day value storage, remittances, or short-term savings, waiting hours or days for settlement undermines the utility of digital dollars. more closely with cash-like expectations.
Crucially, the use of familiar payment rails lowers the psychological hurdle for new users. Apple Pay, Google Pay, and local bank transfers abstract away much of the perceived complexity of crypto, allowing USDC to be accessed in a way that feels similar to topping up a or prepaid balance.
Takeaway
How Coinbase, Alchemy Pay, and Bitget Align Incentives
The zero-fee structure is enabled through Alchemy Pay’s stablecoin subsidy program, funded in collaboration with Coinbase. This highlights an significant dynamic in today’s crypto economy: major issuers and infrastructure providers are increasingly willing to subsidize access in order to drive network effects around dominant stablecoins.
For Coinbase, expanding USDC distribution strengthens its position in the global payments stack. Wider circulation increases liquidity, reinforces USDC’s role as a settlement asset, and supports downstream use cases such as DeFi, payments, and onchain commerce. Subsidizing on-ramps can be viewed as customer acquisition at the protocol level.
For Bitget Wallet, the partnership enhances its positioning as an “everyday finance app.” Beyond purchaseing and holding, the wallet already supports USDC-based Transaction fees, card payments in over 50 markets, QR transactions, and in-app spending. Lowering entry costs increases user retention and encourages users to treat the wallet as a primary financial interface rather than a speculative tool.
Takeaway
What This Signals for the Future of Stablecoins
The initiative underscores how stablecoins are evolving from trading pairs into functional money. USDC is increasingly used for savings, transfers, and payments, particularly in regions where local currencies are volatile or capital controls restrict access to foreign platform. Removing fees accelerates this transition by making stablecoins competitive with — or superior to — traditional .
Bitget Wallet’s broader ecosystem reinforces this direction. With support for over 80 payment methods across more than 100 markets, and access to yield-generating DeFi protocols offering up to 10% annually, the wallet integrates spending, saving, and earning into a single stablecoin-centric experience. This mirrors the functionality of neobanks, but with global reach and onchain interoperability.
There are, however, sustainability questions. Fee subsidies are powerful growth tools, but they depend on continued support from issuers and partners. Long-term success will require that increased volume, retention, and downstream usage offset the cost of subsidization. If achieved, zero-fee on-ramps could become a standard expectation rather than a promotional feature.
