KuCoin’s 2025 Review Marks a Reset Around Trust
KuCoin has published its 2025 Annual Review, and the tone is noticeably diverse from past years. Titled “A Renewed Brand. A Year Built on Trust,” the report frames 2025 as a reset rather than a growth sprint, with the platform placing heavier emphasis on regulation, security, and long-term credibility.
The message running through the review is consistent: KuCoin spent much of the year sluggishing things down, tightening controls, and aligning itself more closely with regulators, even as trading activity continued to expand.
A year of repositioning, not reinvention
According to KuCoin, 2025 marked a shift away from what it describes as a resilience-focused phase toward a more mature operating model. The company continued serving a global user base but adjusted both its brand and internal priorities to reflect growing expectations around compliance and asset protection.
Several milestones defined that shift. KuCoin made regulatory progress in Europe and Australia, completed four major security certifications, and launched a USD $2 billion Trust Project aimed at strengthening risk controls and asset secureguards.
Rather than presenting these moves as marketing wins, the review treats them as groundwork — steps taken to make sure the platform can operate under stricter oversight without constant disruption.
Trading activity stayed strong, but with limits
Despite a choppy market, KuCoin’s trading volumes increased in 2025. Average daily spot trading reached $4.76 billion, a 55% increase compared with the previous year. Futures trading averaged $6.47 billion per day, up about 30%, placing KuCoin fourth globally by futures volume.
The company is careful not to frame these numbers as aggressive expansion. Instead, the review stresses that growth came alongside tighter risk management and a focus on liquidity quality rather than raw volume.
In other words, KuCoin appears to be signaling a move away from volume-at-any-cost tactics that have caused difficultys for parts of the industry in the past.
Investor Takeaway
Security took center stage
Security was one of the most heavily emphasized areas in the review. KuCoin reported completing four internationally recognized certifications: SOC 2 Type II, ISO 27001, ISO 27701, and CCSS.
The platform also maintained Proof of Reserves verification for 36 consecutive months, with audits conducted by Hacken. KuCoin said it was ranked first globally for security by CER.live, pointing to third-party assessments as part of its transparency efforts.
The USD $2 billion Trust Project sits at the center of this strategy. While the review does not go into granular detail, the initiative is positioned as a long-term commitment to asset protection, internal controls, and operational resilience.
Regulation shaped product decisions
Regulatory alignment was not limited to paperwork. In Australia, KuCoin secured AUSTRAC registration and opened a local office in Sydney. In Europe, it obtained a MiCA license through KuCoin EU, allowing it to operate under the EU’s new crypto framework. The company also submitted an application to Turkey’s Capital Markets Board.
These developments influenced how KuCoin approached product development. Rather than pushing experimental features, the platform focused on infrastructure and usability.
Participation products such as GemPool, HODLer Airdrops, and Spotlight were expanded with more structured protections. AI tools were introduced in the form of KIA, KuCoin’s crypto-focused assistant, and KuCoin Feed, an AI-driven market intelligence feature.
User-facing updates included App 4.0 and KuCoin Lite, aimed at making the platform easier to use without stripping out advanced functions. Outside trading, KuCoin also expanded its mining services through KuMining and KuPool, reaching a top-four global ranking in LTC and DOGE hashrate.
Investor Takeaway
Looking ahead
CEO BC Wong summed up the year as one defined by deliberate trade-offs. According to Wong, KuCoin chose responsibility over short-term momentum, treating compliance and security as baseline requirements rather than optional features.
positions 2025 as a foundation year — not an endpoint, but a reset intended to support steadier development in the future.
In an industry still adjusting to tighter rules and higher expectations, message is clear: trust is no longer something platforms can claim. It has to be built, audited, and maintained.
