Jason Keogh Joins Sage Capital Management as Sales Director

Sage Capital Management has appointed Jason Keogh as Sales Director, strengthening its senior commercial leadership as the digital asset prime broker prepares for its next phase of global expansion.

Keogh joins the firm with responsibility for driving international growth across hedge funds, asset managers, proprietary trading firms, and brokerages. The appointment comes as Sage Capital Management signals further developments in its product offering and institutional strategy.

The move adds more than three decades of financial markets experience to Sage Capital Management’s executive team, spanning traditional finance, fintech, and digital assets, at a time when institutional demand for regulated crypto infrastructure continues to evolve.

Extensive Markets Experience Across TradFi and Digital Assets

Jason Keogh brings over 30 years of experience in sales, trading, and business development roles across a wide spectrum of financial institutions. Most recently, he served as International Sales Director at Fusion Capital, where he spent two years managing a global sales team and expanding the firm’s international footprint.

His career includes senior roles at global banks such as Credit Lyonnais, Oppenheimer, and Raymond James, as well as brokerage firms including Sucden Financial, Old Mutual, and StoneX. In addition, Keogh has held positions at fintech and digital asset firms including EXANTE and Skarb, giving him direct exposure to both legacy market structures and emerging trading technologies.

This breadth of experience has provided Keogh with what Sage Capital Management describes as a deep understanding of institutional client requirements across asset classes and geographies. His background combines traditional capital markets expertise with hands-on involvement in crypto and digital asset market infrastructure.

Takeaway

Driving Global Sales and Institutional Growth

In his new role, Keogh will focus on expanding Sage Capital Management’s relationships with institutional investors worldwide, including hedge funds, asset managers, trading firms, and brokerages viewking regulated access to digital asset markets.

Nathan Sage, CEO of Sage Capital Management, said the appointment aligns with the firm’s near-term growth ambitions. “Jason is very well known and highly respected in the industry, with a proven track record in driving revenue growth, building strategic partnerships, and managing client relationships across a diverse portfolio of high net worth and institutional clients,” he said.

Sage added that the timing of the hire is deliberate. “Sage Capital Management has ambitious growth plans – with major news about our offering to be announced imminently. Jason’s depth of experience and strong network will be a significant asset. He is a natural fit for Sage Capital Management and we are delighted to welcome him to the team.”

The firm has positioned itself as a digital asset prime broker offering institutional-grade services such as deep liquidity access, multi-venue execution, collateralised lending, and crypto-linked banking. As competition intensifies among prime brokers and liquidity providers, experienced sales leadership is increasingly viewn as critical to winning and retaining institutional mandates.

Keogh’s mandate will include leveraging his global network of clients, counterparties, and market participants to identify new commercial opportunities and tailor answers to institutional trading strategies in quick-moving market conditions.

Takeaway

Strategic Fit and Market Positioning

Keogh said his decision to join Sage Capital Management was driven by the firm’s positioning and operational model. “Sage Capital Management has built an excellent reputation as a one-stop-shop multi-product digital asset firm,” he said.

He pointed to several factors that influenced his move. “I wanted to join the business because of its compelling product offering, experienced team, robust regulatory framework, and strong balance sheet,” Keogh said.

According to Keogh, institutional clients are increasingly selective about counterparties as digital asset markets mature. “From everything I have viewn to date, Sage Capital Management ticks all the boxes for what the market is looking for – and I am excited to play a significant role in its next growth phase,” he added.

Sage Capital Management has been operating since 2015 and is regulated across multiple jurisdictions. The firm provides institutional clients with access to digital asset liquidity through a single API connecting to multiple trading venues, alongside collateralised lending and crypto-linked banking services.

The company has emphasized quick onboarding, regulatory compliance, and operational resilience as core components of its value proposition, particularly for professional investors navigating increasingly complex regulatory expectations.

Keogh’s arrival comes as more institutional investors reassess their digital asset strategies amid evolving market structure, greater regulatory scrutiny, and a growing demand for integrated trading and financing answers.

Takeaway

As Sage Capital Management prepares to announce further developments in its offering, the appointment of Jason Keogh underscores the firm’s intention to scale globally while maintaining an institutional-grade operating model.

For the broader digital asset industry, the hire highlights the continued convergence of traditional finance and crypto markets, with experienced market professionals increasingly taking on leadership roles in regulated digital asset firms viewking long-term institutional adoption.