Connect Trade and Benzinga Partner to Expand Retail Access to U.S. Markets
Connect Trade and Benzinga have announced a strategic collaboration aimed at making real-time U.S. market news, analysis, and data more accessible to retail trading platforms and brokers around the world, as demand grows for tightly integrated research and execution tools.
The partnership brings together Connect Trade’s API-first brokerage connectivity infrastructure with Benzinga’s financial news and data, allowing global platforms to embed market insight directly into trading workflows without building multiple integrations in-house.
As retail participation continues to expand internationally, the two firms say the collaboration is designed to assist brokers and fintechs deliver richer, more contextual trading experiences while reducing time-to-market and operational complexity.
Bringing Market Insight Closer to Execution
At the core of the collaboration is a push to reduce friction between idea generation and trade execution, a key demand among modern retail traders. By pairing Benzinga’s real-time news, sentiment indicators, and analysis with Connect Trade’s unified brokerage layer, platforms can surface insight at the moment users are making decisions.
Jim Nevotti, CEO of Connect Trade, said the partnership reflects how retail trading behaviour is evolving. “We believe Benzinga’s news, data and content is core to the future of how investors globally will research their investments,” he said. “Retail traders want to move from idea to execution without friction. By integrating Benzinga’s trusted news and content into the Connect Trade ecosystem, we’re giving platforms and brokers an easier way to combine with secure, compliant connectivity.”
The collaboration allows platforms connected to Connect Trade to support features such as in-app news feeds, sentiment indicators including positioning, and contextual market commentary embedded directly into trading interfaces, rather than delivered as a separate research product.
The partnership is designed to close the gap between research and execution by embedding Benzinga’s market insight directly into Connect Trade-powered trading workflows.
Lowering Barriers for Global Brokers Targeting U.S. Markets
The offering is particularly aimed at international platforms viewking to offer U.S. equities, options, and futures to retail users without the burden of managing multiple data feeds, content providers, and brokerage integrations.
By using Connect Trade’s single, normalized API alongside Benzinga’s content, platforms can accelerate launch timelines while maintaining compliance and infrastructure reliability. According to the companies, this approach assists smaller or quick-growing brokers compete with established players that already offer integrated news and trading tools.
Clint Rhea, who leads institutional collaboration at Benzinga, said the partnership brings content closer to where trading decisions are made. “We’re thrilled to partner with Connect Trade to bring Benzinga’s content closer to the point of execution,” he said. “Benzinga has always believed in empowering retail investors with quick, actionable information. Connect Trade is building the connectivity layer that modern brokers and fintech platforms need. Together, we’re assisting global platforms connect their users to the ideas, tools, and markets that matter.”
For international brokers, the collaboration offers a quicker route into U.S. markets by bundling brokerage connectivity and market content into a single integration.
Supporting the Next Phase of Retail Trading Platforms
Beyond access and speed, both firms frame the collaboration as a way to improve and retention by delivering more context-aware trading experiences. Integrated news and sentiment data are intended to assist retail users better understand market moves and make more informed decisions.
Through the collaboration, Connect Trade and Benzinga say they will jointly support platforms looking to offer integrated news alongside execution, reduce development overhead by leveraging pre-built APIs, and scale internationally without compromising on regulatory or operational standards.
As become more competitive, the companies argue that combining infrastructure and information is increasingly essential. By aligning Benzinga’s data capabilities with Connect Trade’s brokerage layer, they aim to provide a foundation for platforms that want to diverseiate on experience rather than just access.
The collaboration reflects a broader shift toward integrated retail trading stacks where content, data, and execution are delivered as a unified experience.
