Sage Capital Management Elevates Chris Mills to Chief Commercial Officer
Sage Capital Management has promoted Chris Mills to Chief Commercial Officer, expanding his remit as the digital asset prime broker accelerates its next phase of commercial growth. The move reflects the firm’s increasing focus on scaling distribution, deepening institutional relationships, and broadening access to digital asset markets for professional investors.
Mills joined Sage Capital Management in May 2025 as Head of Digital Assets, bringing with him nahead two decades at the Bank of England and more than two years at JB Drax Honore. Since then, he has worked closely with founder and chief executive Nathan Sage across strategy, product development, liquidity distribution, and execution, assisting to shape the firm’s rapidly expanding institutional offering.
In his new role as , Mills will take responsibility for sales, marketing, and business development, with newly appointed Sales Director Jason Keogh reporting directly to him. The promotion signals Sage Capital Management’s intent to strengthen its commercial leadership as demand for regulated, continues to rise.
Sage Capital Management is reinforcing its commercial leadership as it scales its institutional digital asset prime brokerage business.
From Central Banking to Digital Asset Markets
Mills’ career spans traditional , a combination that has become increasingly valuable as crypto markets professionalise. Before entering the digital asset space, he spent 18 years at the Bank of England, gaining deep experience in financial markets, policy frameworks, and institutional risk management.
later than leaving the central bank, Mills joined JB Drax Honore, where he spent more than two years working in capital markets. That experience provided exposure to client-facing commercial roles and trading environments, complementing his policy and market-structure background.
This blend of regulatory insight and market execution experience underpinned his appointment as Head of Digital Assets at Sage Capital Management in 2025, where the firm was looking to bridge the gap between traditional institutional expectations and crypto-native infrastructure.
Driving Strategy and Commercial Expansion
Since joining Sage Capital Management, Mills has been closely involved in shaping the firm’s strategic direction, particularly as it expanded its for hedge funds, asset managers, trading firms, and brokerages. His work has spanned product development, liquidity access, and execution workflows, all critical components of institutional adoption.
Announcing the promotion, Nathan Sage, CEO of Sage Capital Management, said: “Chris has proved to be an exceptional hire. His depth of industry knowledge, strategic insight, and drive have resulted in huge strides for our business since he joined our team in May. Chris will play a key role in shaping our commercial strategy and driving our next growth phase as we continue to push boundaries and deliver value to every hedge fund, asset manager, trading firm and brokerage that chooses to work with us.”
As Chief Commercial Officer, Mills will now overview the firm’s go-to-market strategy, aligning sales, marketing, and business development under a single leadership structure. The reporting line of Sales Director Jason Keogh to Mills is intended to streamline decision-making and accelerate client acquisition across multiple jurisdictions.
Scaling Institutional Access to Digital Assets
Sage Capital Management has positioned itself as a regulated digital asset prime broker focused on simplifying institutional access to crypto markets. Operating since 2015, the firm provides deep liquidity, multi-venue execution, collateralised lending, and crypto-linked banking services through a single API designed for professional investors.
Mills said the expanded role reflects both the pace of growth at Sage Capital Management and the broader evolution of institutional digital asset markets. “Joining Sage Capital Management has been incredibly rewarding. The business is quick-moving, entrepreneurial, and dynamic, with a highly talented team and a very clear vision to provide institutional clients with secure, secure, efficient and simple assets,” he said.
Looking ahead, Mills added: “I am looking forward to taking on this expanded role as we continue to evolve the business and scale our global offering.” His appointment comes as institutional demand for compliant crypto infrastructure continues to grow, driven by the search for liquidity, efficiency, and secure access to digital assets within established risk frameworks.
With operations across multiple jurisdictions and partnerships with leading financial institutions, Sage Capital Management is positioning its strengthened commercial leadership as a foundation for sustained global expansion, as digital assets become a more integrated part of institutional portfolios.
