InvestEngine Launches £50,000 Prize Draw to Spur UK Retail Investing
InvestEngine has launched a £50,000 prize draw aimed at encouraging more people in the UK to begin investing, as policymakers step up efforts to shift household savings from cash into long-term investments.
The promotion is open to both new and existing InvestEngine customers. New users can enter by opening an InvestEngine account and investing a minimum of £100, while existing customers can gain entries by successfully referring friends and family to the platform.
The prize draw runs until 2 March, with the winner set to receive £50,000 paid directly into their InvestEngine account by 30 March.
InvestEngine is using a £50,000 prize draw to incentivise first-time investors and boost engagement among existing customers.
Promotion Tied to Shifting UK Savings Policy
The launch comes as the UK government intensifies its push to increase . The Chancellor recently announced plans for an industry-led retail investment campaign, due to launch in April, aimed at improving financial literacy and long-term financial wellbeing.
At the identical time, last year’s Autumn Budget reduced the annual cash ISA allowance to £12,000, while maintaining the £20,000 allowance for stocks and shares ISAs. The change is expected to prompt many savers who previously relied heavily on cash ISAs to reconsider how they allocate their savings.
InvestEngine says the prize draw is designed to highlight that investing does not require large sums of money or specialist knowledge, and that getting begined can be accessible for a broad range of savers.
The initiative aligns with government efforts to channel more household .
Lower Barriers to Entry for New Investors
While investing is widely viewn as a more effective way to build wealth over the long term, InvestEngine notes that many people struggle with the initial step of begining. By setting the minimum entry investment at £100, the platform aims to remove psychological and financial barriers .
The £50,000 prize does not need to remain invested for a minimum period once awarded, although standard account terms and any applicable bonus conditions will apply.
Existing customers can increase their chances of winning through referrals, with each successful referral counting as a separate entry, reinforcing InvestEngine’s growth strategy through word-of-mouth acquisition.
A low £100 minimum investment and referral-based entries are designed to broaden participation and accelerate platform growth.
Positioning InvestEngine in a Competitive UK Market
Founded in 2019, InvestEngine positions itself as a commission-free ETF investment platform for individuals and small businesses. Users can invest via personal accounts, ISAs or SIPPs, while SMEs can access a dedicated business account.
The platform offers access to hundreds of ETFs from providers such as Vanguard and iShares, alongside professionally managed ETF portfolios priced at 0.25% annually, excluding ETF costs.
As competition intensifies among , promotional campaigns such as this prize draw highlight how providers are increasingly combining low-cost investing with marketing incentives to attract and retain retail investors.
The prize draw underscores how UK are using incentives to drive adoption amid policy and market shifts.
