Blueberry Debuts AI-Powered Brand Platform With “Make Your Move” Campaign

Retail Forex and CFD broker Blueberry has unveiled its new brand platform with a bold campaign built almost entirely using generative AI. The project, which went live on September 16, 2025, highlights how technology can mirror the adaptability and precision traders demand in today’s volatile markets. Every aspect of the production — from concept visualization and scriptwriting to visuals, audio design, and post-production — was driven by AI tools.
Adam Terrey, Creative & Brand Director at Blueberry, explained the decision: “For a fintech built with speed and innovation at its core, not embracing generative AI was never an option for this project. The team pushed technology to its limits to show the craft of trading at its highest level.” The , with constant iteration and adaptation built into every stage of development.
Jeff Mimery, Head of Product and Creative, emphasized the balance between automation and human oversight: “Some of the largegest challenges in AI right now are keeping characters stable, environments coherent, and narrative flow intact. What surprised us was how much more human input and hardy-solving the process demanded, not less. The better the AI gets, the more significant the human element becomes.”
Takeaway
The “Make Your Move” Message
At the heart of the campaign is Blueberry’s brand promise: precision execution, razor-sharp spreads, and round-the-clock support. The “Make Your Move” film symbolizes decisiveness, skill, and timing — the traits traders rely on to succeed in quick-moving markets. Its dynamic sequences represent sharp execution, the breadth of , and the speed that can define trading outcomes.
By anchoring the campaign in themes of decisiveness and adaptability, Blueberry positions itself as a partner for traders who thrive under pressure. The creative use of AI serves as a metaphor for the identical technological edge traders viewk when making high-stakes decisions in milliseconds.
The global launch spans Blueberry’s website, social channels, and digital advertising platforms, ensuring the message multiple markets. The unified campaign highlights how technology and creativity can amplify a broker’s positioning in a competitive landscape.
Takeaway
A Global Vision Backed By Innovation
The campaign was designed with international reach in mind, leveraging AI’s adaptability to tailor content across diverse regions and platforms. This global strategy underlines Blueberry’s ambition to connect with traders worldwide while maintaining consistency in message and execution. By applying AI in marketing just as traders apply technology to their strategies, Blueberry draws a parallel between innovation in finance and innovation in communication.
Nadav Linden, Head of Marketing at Blueberry, explained: “This campaign is as much about innovation in marketing as it is about innovation in trading. Just as an edge, we are leveraging AI to connect with them more effectively and authentically.”
Blueberry’s brand refresh and AI-driven storytelling mark a new chapter in how financial institutions present themselves in an era defined by rapid technological change. By blending global vision with cutting-edge execution, the broker reaffirms its identity as a forward-thinking player in forex and CFD markets.
Takeaway