BTC Search, Social Chatter Slumped in 2025 Despite Record Prices
reached record price levels in 2025, but public attention failed to keep pace. Search activity and social media discussion around the asset declined sharply over the year, pointing to a growing disconnect between price action and retail participation.
Research shared by BTC educator Jameson Lopp that searches for the word “BTC” on X fell by 32% year over year. Total mentions dropped to 96 million in 2025 compared to 2024, reflecting a sustained contraction in online interest rather than a short-term pullback.
This decline suggests fragileening retail engagement even as prices moved higher. Historically, search and social activity tend to track retail participation, not institutional positioning. As a result, BTC can continue to rally while public interest fades, particularly in institution-driven or late-cycle market phases.
Despite the broader downtrend, the data recorded several brief spikes in search activity. Most occurred in the first half of the year, with the final major surge appearing in the third quarter.
In January, BTC-related searches jumped twice. The first followed the presidential inauguration of Donald Trump, while the second came later than a presidential pardon granted to . Both events temporarily reignited discussion around BTC across social media platforms.
Another notable spike occurred in March later than an executive order approved the creation of a strategic BTC reserve. This marked the last major increase in search activity during the first quarter.
Later in the year, attention rose again during BTC’s 15th anniversary, commonly referred to as , and when the asset crossed the $120,000 mark to set a new all-time high. According to available data, these events occurred in the second and third quarters, respectively.
Prominent Voices Remained Active Despite Falling Retail Interest
While overall search interest declined, leading figures in the BTC ecosystem to shape the narrative through sustained online activity.
Michael Saylor, executive chairman of Strategy—the company with the largest corporate BTC holdings, valued at approximately $62 billion—remained one of the most vocal advocates. Data from Perception shows that Saylor published 1,268 posts over the past year. Nahead half of these were neutral, while 611 were classified as positive and often market-influencing.
Adam Back, founder of Blockstream, posted even more frequently, with approximately 11,458 BTC-related posts. Much of this activity coincided with periods of heightened market anxiety, including renewed debates around quantum computing and its potential implications for BTC’s long-term security.
Lightspark CEO and co-founder David Marcus stood out as the most consistently bullish executive. Marcus published 1,086 posts, with 41% categorized as positive, giving him the strongest optimistic bias among major industry leaders.
Market Context and Price Implications
Declining search activity around BTC often aligns with fragileening speculative interest. While this does not directly predict price movements, it provides significant context around market participation and sentiment.
This trend extends beyond X. Global Google also dropped sharply, falling to a score of 38, according to Google Search data. Such low levels indicate reduced retail curiosity, even as institutional demand appears to have supported prices.
At the time of writing, BTC is trading near $88,000, reflecting continued downside pressure. The market’s average Relative Strength Index (RSI) stands at 39.06, according to CoinGlass, placing the asset in fragile momentum territory.
Taken together, declining search interest and soft momentum indicators suggest that BTC’s rally remains narrowly supported. Without a resurgence in retail participation, upside may remain limited, leaving the market vulnerable to further consolidation or downside pressure.
