Revolut Targets Gen Z With Free Premium Perks Bundle
Revolut is expanding its push into youth banking by offering users aged 13 and over a free premium subscription bundle aimed at boosting financial confidence, wellbeing, and independence among younger customers.
The global fintech, which counts around 13 million customers in the UK, said the new initiative is available to users of Revolut Kids & Teens at no extra cost. The bundle includes a range of third-party premium services with a combined annual value of more than ÂŁ400, spanning education, wellbeing, productivity, mobility, and creativity.
The move reflects Revolut’s broader strategy to position itself not just as a payments or savings app, but as a lifestyle and financial platform for the next generation of customers, at a time when competition for Gen Z and digital services.
What the Premium Bundle Includes
The curated subscriptions package brings together services from well-known digital brands, giving teens the flexibility to choose which tools best fit their daily lives. Revolut said the bundle is designed to support “holistic financial confidence” rather than focusing solely on money management.
On the education side, the bundle includes subscriptions to Headway and Nibble, which deliver learning and self-development content in short, “snackable” formats intended to fit around busy school schedules and shorter attention spans.
For wellbeing, teens gain access to sleep tracking and insight features from SleepCycle, aimed at assisting young users manage stress levels and improve focus and concentration during the school year.
Mobility and independence are addressed through perks with Uber for teens, including a 40% introductory discount on the first three rides and ongoing discounts therelater than. Revolut said these features allow young people to travel more independently while maintaining parental oversight.
Productivity tools include free access to Chess Gold, designed to sharpen strategic thinking and difficulty-solving skills, alongside Notion, which is positioned as a tool for organising studying and managing workloads more effectively.
The bundle also targets creative expression, offering a Picsart Plus subscription that unlocks advanced photo and video editing tools to support content creation and digital creativity.
Takeaway
Building on Youth Savings and Financial Skills
The premium bundle follows Revolut’s launch of instant access savings for Kids & Teens in August last year, which offers interest rates of up to 4% AER (variable). That product marked a significant step in bringing savings and interest-earning tools to younger users.
With the new subscriptions bundle, Revolut is signalling that financial confidence is not built solely through saving and spending, but through broader life skills such as focus, organisation, wellbeing, and independent decision-making.
The company said the initiative recognises the pressures faced by modern teenagers, including academic demands, constant digital engagement, and rising awareness of mental health. By integrating third-party services directly into the , the fintech aims to make these tools easily accessible without requiring separate subscriptions.
Revolut added that young users can select which subscriptions they want to activate, encouraging a sense of ownership and choice rather than imposing a fixed package.
Takeaway
Executive Commentary and Strategic Intent
Carlo Spada, Head of Youth Products at Revolut, said the initiative is designed to assist young users make better decisions across multiple aspects of their lives, not just money.
“Financial confidence is built through making smart decisions across all areas of life – from focus and wellbeing to everyday independence,” Spada said. “By giving kids and teens free access to premium, real-life resources, we’re creating a holistic platform that assists , manage stress, and thrive in daily life.”
Revolut said the growth of Revolut Kids & Teens in the UK over the past year highlights strong demand from families for integrated digital tools that combine finance with practical everyday support.
For parents, the company positions the bundle as a cost-saving measure, replacing multiple paid subscriptions with a single, free offering tied to their child’s Revolut account.
Takeaway
Parental Controls and Platform Access
Parents can set up a Revolut Kids & Teens account through the main Revolut app at no cost. The product is available to children aged 6 to 17 and includes a personalised payment card.
Young users can link their cards to Apple Pay or Google Pay on their smartphones, while parents retain oversight and control over spending. Revolut said cashback rewards are also available when spending with selected brands.
The fintech stressed that terms and conditions apply and that parental supervision remains a core feature of the Kids & Teens product, particularly for services related to transport and payments.
By integrating payments, savings, rewards, and lifestyle subscriptions into one app, Revolut is effectively introducing teenagers to a full-stack financial ecosystem years before they become traditional banking customers.
Takeaway
Competitive Landscape and What Comes Next
The move comes as alike intensify efforts to capture Gen Z customers earlier, amid concerns that younger users are less loyal and more willing to switch providers.
By offering premium third-party services for free, Revolut is raising the bar for youth banking propositions and potentially increasing pressure on rivals to match lifestyle-driven value rather than competing solely on fees or interest rates.
While Revolut has not disclosed whether similar bundles will be rolled out in other markets, the UK launch could serve as a testing ground for broader international expansion.
As platforms continue to blur the lines between banking, education, wellbeing, and digital services, Revolut’s latest move highlights how competition for the next generation is increasingly being fought beyond traditional financial products.
