Securitize Hires Former Nasdaq Exec Giang Bui as VP of Issuer Growth
Who Is Joining Securitize and What Role Will She Play?
Securitize has hired Giang Bui, most recently a senior executive at Nasdaq working across U.S. equities and platform-traded products, as its new vice president of issuer growth. In the role, Bui will work with public and private market issuers as the firm expands its regulated tokenization business.
The appointment comes as Securitize moves closer to launching products that would allow traditional equities to be issued and managed on blockchain-based infrastructure. The company has said it is targeting the first quarter of 2026 for an initial rollout.
Bui joins later than holding senior roles at several major platforms, including Nasdaq, the , and Cboe Global Markets. Her background has focused largely on ETF development and issuer engagement, areas that closely overlap with the regulatory and operational challenges facing tokenized securities.
Investor Takeaway
Why Issuer Experience Matters for Tokenization
At Nasdaq, Bui worked on digital asset ETF initiatives, including efforts tied to . According to Securitize, her role involved close coordination with issuers, regulators, liquidity providers, and internal legal and market operations teams during the rule-filing and approval process.
That experience is directly relevant to tokenization, where regulatory clarity, issuer control, and investor protections remain central concerns. Unlike ahead crypto-native models that emphasized permissionless access, firms targeting institutional issuers are increasingly focusing on compliance, shareholder rights, and alignment with existing market rules.
Securitize CEO Carlos Domingo framed the hire in those terms. “Giang has spent her career working at the center of issuer needs, assisting build market structure, distribution, and trust,” Domingo said. “Tokenization is entering a similar moment of growth, where standards, resilience, and issuer alignment matter more than ever.”
The comparison to ETFs is deliberate. platform-traded funds were once viewed as experimental, but gained broad acceptance by fitting within established regulatory frameworks while offering operational advantages. Tokenization firms are now attempting a similar transition, using familiar market structures to support new settlement and ownership models.
How Securitize Is Positioning Its Onchain Equity Plans
Securitize has said it is working to bring stocks onchain, with a targeted launch window in ahead 2026. While the firm has not disclosed full product details, its messaging has consistently stressed issuer-led models and regulated issuance rather than open-ended experimentation.
The company already operates as a tokenization provider for private market assets and funds, reporting roughly $4 billion in tokenized . It has worked with large , including Apollo, BlackRock, BNY, Hamilton Lane, KKR, and VanEck.
Those relationships suggest Securitize is aiming to extend tokenization beyond private funds into areas traditionally dominated by public market infrastructure. Bringing equities onchain raises additional complexity, including transfer restrictions, corporate actions, shareholder voting, and integration with existing custody and settlement systems.
Bui highlighted those issues in her own comments. “Issuers are increasingly looking for operational efficiencies and broader distribution, but they also want clarity and confidence around shareholder rights and compliance,” she said. She compared the current stage of tokenization to the ahead development of ETFs, noting that issuer control and regulatory fit were central to her decision to join Securitize.
Investor Takeaway
What This Means for the Tokenization Market
Bui’s hire reflects a broader pattern across the tokenization sector, where firms are increasingly recruiting executives with deep backgrounds in platform operations, ETFs, and issuer services. Rather than building parallel crypto-native systems, many are focusing on adapting expectations.
This approach contrasts with earlier phases of tokenization, which often prioritized speed and technical novelty. Today, issuers are asking diverse questions: how assets are governed, how rights are enforced, and how tokenized instruments fit into established legal frameworks.
Securitize’s planned equity offering in 2026 will likely be watched closely by both market operators and regulators. Success could encourage other issuers to explore onchain issuance for public securities, while setbacks could reinforce skepticism around whether blockchain-based systems can support large-scale equity markets.
