DXtrade Integrates TradeCore’s BrokerIQ CRM Into Mobile App in Full Platform Expansion
DXtrade and TradeCore have announced a full mobile integration that brings TradeCore’s BrokerIQ CRM ecosystem directly into the DXtrade mobile app, extending a partnership that began in 2023 and deepening the operational link between trading front-end and broker back-office systems.
The integration is designed to give FX and CFD brokers a unified CRM experience across desktop and mobile, with single sign-on (SSO) functionality and tighter workflow alignment from trader registration through onboarding, deposits and long-term retention. The companies said the latest development supports their broader objective of further integrating TradeCore’s CRM stack with the DXtrade platform across devices.
With mobile trading now a primary channel for retail traders, the announcement reflects a growing industry focus on making brokerage operations more seamless—reducing onboarding friction, increasing first-time deposit conversion and limiting payment-related churn.
BrokerIQ CRM Now Embedded in DXtrade Mobile With Single Sign-On
DXtrade, the , confirmed that TradeCore’s CRM ecosystem, BrokerIQ, is now fully integrated within the DXtrade mobile app. The companies said the result is that “Broker IQ’s advanced CRM capabilities will be seamlessly integrated within DXtrade whether on desktop or mobile,” making processes “easier and more streamlined for brokers and traders alike.”
A key component of the integration is single sign-on, which is positioned as a practical upgrade that reduces login friction and improves accessibility. “The integration also comes with single sign in requirements, further improving fluidity by simplifying log ins and accessibility,” the announcement said.
From a brokerage perspective, this is not just a UI improvement. Embedding CRM logic inside the mobile trading experience can shorten the time between account creation and funding, improve identity verification workflows, and assist brokers trigger engagement journeys based on real-time trading behavior. For competing in high-churn retail environments, tightening that funnel can materially affect customer acquisition ROI.
Takeaway
Integration Targets Onboarding, First-Time Deposit Conversion and Retention
The companies outlined specific business outcomes they expect the integration to deliver, underscoring that this is an operational performance play rather than a cosmetic product update.
They said the integration:
- “Reduces for new traders from registration to first trade”
- “Improves conversion of first time deposit (FTD) and reduce payment-related churn”
- “Delivers a consistent mobile user experience that keeps traders active”
These are core KPIs in the retail brokerage world. Many brokers lose potential clients in the gap between registration and first deposit, especially when onboarding is fragmented across separate tools for KYC, payments and trading access. Integrating the CRM into the mobile app—where many retail users live—creates a more continuous journey and makes it easier to trigger automated nudges, support interventions and payment routing optimisations.
The announcement also reflects a wider shift in broker tech stacks: the trading platform alone is no longer the diverseiator. Increasingly, brokers compete on the quality of the end-to-end customer journey, including onboarding, compliance flow, deposit UX, and post-registration engagement.
Takeaway
DXtrade Expands Ecosystem Strategy as TradeCore Highlights “Single Source of reality”
The partnership between DXtrade and TradeCore began in 2023, when DXtrade first integrated BrokerIQ for FX and CFD brokers licensing the platform. TradeCore described BrokerIQ as offering “a complete CRM stack, including automated workflows, client engagement tools, and support for scaling,” with the goal of unifying broker operations “into a single intelligent platform.”
Following the latest mobile integration, brokers licensing DXtrade can now “run their CRM system seamlessly across DXtrade for desktop and DXtrade mobile.” This aligns with DXtrade’s broader pitch: an off-the-shelf multi-asset trading platform with the option for partial or full customisation, supported by third-party integrations.
Igor Jovic, CEO at TradeCore, framed the announcement as part of a long-term mission to simplify broker operations and improve client lifecycle performance.
“Our has always focused on making brokers’ operations simpler and more effective,” Jovic said. “With BrokerIQ – TradeCore’s leading broker CRM and client management ecosystem – now fully integrated into the DXtrade mobile app and supported by single sign-on, , support smoother deposits and withdrawals, and deliver a consistent mobile trading experience that keeps traders active.”
He added: “This integration gives FX and CFD brokers a unified CRM across desktop and mobile, assisting teams scale client engagement, automation, and retention from one connected platform.”
Devexperts also positioned the integration as part of DXtrade’s open architecture approach. Jon Light, Senior Director of Product Management at Devexperts, said: “One aspect that really sets DXtrade apart is its ability to integrate with multiple third parties. We do this because we truly believe this will ensure our brokers are getting the best trading technology available – begining with our platform and extending to our third party partnerships.”
Light added that Devexperts was “delighted to have taken this step to bring our integration even closer,” enabling the BrokerIQ ecosystem to “seamlessly integrate with our DXtrade mobile app, all with a single sign on for ease.” He said the move aligns with DXtrade’s objective of delivering “world class trading software that goes above and beyond to serve every aspect of our brokers’ – and their traders’ – needs.”
The announcement also reinforces TradeCore’s product positioning. The company said BrokerIQ is designed for high-growth FX and CFD brokerages, syncing “CRM, payments, trading platforms, and KYC into one real-time interface,” and replacing disconnected tools with “a single source of reality.” TradeCore highlighted its no-code automation engine, which enables operations teams to build client journeys and risk rules that run continuously without developer involvement.
