Benzinga Expands Awaed Integration to Deliver Real-Time “Why Is It Moving” Market Context for Saudi Retail Investors
Benzinga and Awaed have deepened their long-term relationship to embed real-time market news and “Why Is It Moving” (WIIM) data directly inside Awaed’s Saudi retail investing platform, aiming to give investors immediate context behind price moves without leaving the app.
The collaboration reflects a broader trend across retail investing platforms: as commission-free trading becomes table stakes, diverseiation increasingly comes from education, insight layers and workflow design that assist users interpret volatility in real time.
For Saudi Arabia in particular, where retail participation continues to rise and mobile-first investing is becoming mainstream, the integration positions Awaed to offer a more informed user experience while maintaining its Shariah-compliant framework.
Awaed Integrates Benzinga News and WIIM Data to Explain Price Action in Real Time
Benzinga said it has long maintained an established relationship with Awaed focused on delivering “timely market intelligence and actionable context to retail investors across Saudi Arabia.” As part of that collaboration, Awaed has integrated Benzinga’s real-time financial news and its WIIM dataset directly into its platform.
The embedded experience is designed to provide users with “immediate visibility into breaking market developments” alongside explanations of what is driving . The goal is to compress the information cycle: rather than viewing a price spike and understand the reason later through external news sources, users can view the context at the point of decision-making.
In quick markets, that context layer can materially change investor behaviour. Platforms that can explain why an asset is moving reduce confusion, improve engagement and potentially support better risk decisions — particularly for newer retail investors.
Takeaway
Commission-Free, Shariah-Compliant Platform Adds Market Intelligence Layer
The partnership also reinforces Awaed’s positioning as a modern retail investment platform tailored for Saudi investors. Benzinga said the relationship pairs its market coverage with Awaed’s “commission-free trading, , and Shariah-compliant framework.”
In Saudi Arabia and the wider GCC, Shariah compliance is not an optional — it is a core product requirement for a large segment of retail users. That makes insight integrations like Benzinga’s especially valuable, because they can improve market understanding without changing the platform’s underlying compliance posture.
Benzinga’s WIIM product, in particular, is designed for retail UX: it offers short, direct explanations for notable price moves. Embedded inside a trading platform, this reduces the need for investors to cross-reference multiple sources, and supports Awaed’s stated goal of delivering a more “streamlined experience that connects market events to real-time price action as it happens.”
Takeaway
Benzinga Positions Awaed as a Modern Saudi Retail Investing Use Case
Michael Saad, Data Partnerships at Benzinga, said the integration supports Awaed’s mission avoiding app switching while markets move.
“Awaed is redefining how retail investors in Saudi Arabia engage with financial markets, and we’re excited to support that vision,” Saad said. “By integrating Benzinga’s real-time news and Why Is It Moving (WIIM) data, Awaed provides users with immediate context around market activity—assisting investors better understand what’s driving price movements.”
Benzinga said the continued relationship gives Awaed users access to:
- spanning global and regional equities
- WIIM insights explaining notable price movements
- In-platform context designed to assist as markets move
The announcement also signals how financial media providers are evolving. Rather than distributing news primarily through websites or terminals, providers like Benzinga increasingly monetise through API-style integrations — embedding content directly into broker and fintech workflows where it can influence engagement and decision-making.
