JPMorgan Survey Finds Family Offices Prioritize AI Over Crypto Investments
Global wealthy investment offices are increasingly placing their bets on artificial intelligence (AI) as the leading thematic focus, while cryptocurrencies and traditional hedges like gold continue to lag in popularity, according to JPMorgan’s newly 2026 Global Family Office Report.
The report, compiled from responses from 333 single-family offices across 30 countries, shows a significant shift in how ultra‑high‑net‑worth families are thinking about long‑term capital deployment.
AI Takes Center Stage in Investment Strategies
A clear majority — approximately 65% of family offices surveyed — say are a current or future priority, placing this theme at the top of their strategic investment lists ahead of sectors like healthcare, infrastructure, and cybersecurity.
Industry analysts say this reflects confidence in AI’s potential to generate sustainable, long‑term growth, even if actual capital allocations remain concentrated in public markets rather than deep private tech bets or ahead‑stage beginups.
However, the report highlights a gap between stated priorities and execution: many family offices still lack meaningful exposure to growth equity, venture capital, and infrastructure — areas viewn as key to unlocking AI’s disruptive potential.
Crypto Remains on the Sidelines
Despite the heightened interest in technology investments, cryptocurrencies are notably absent from most family office portfolios. According to the survey, 89% of respondents report zero exposure to digital assets, signaling persistent caution toward and risk profile.
Only a small minority — roughly 17% — consider crypto and digital assets as priority themes, far below the level of enthusiasm for AI. This report comes as broader crypto market sentiment continues to stay low, with liquidity contracting significantly. The market has lost over $1 trillion in value and is currently at $2.59 trillion.
In addition, traditional hedges such as gold also remain under‑utilized, with roughly 72% of family offices holding no gold exposure, underscoring a broader skepticism toward both classic and emerging hedge assets.
What This Means for Wealth Management
The findings reflect a broader evolution in family office strategies:m. As and inflationary concerns persist, many wealthy families are leaning into growth‑oriented technology themes like AI while avoiding speculative assets.
Private equity and alternatives also play a significant role in many portfolios, particularly among offices most worried about inflation. Yet the contrast between interest in AI and actual investment depth suggests strategic priorities are still evolving, not fully translated into capital commitments.
