Crypto.com Separates Prediction Markets Business Into New OG Platform
Why Is Crypto.com Launching a Standalone Prediction Markets App?
Crypto.com is separating its prediction markets business into a dedicated consumer app called OG, betting that rising demand for event-based trading justifies a standalone product. The launch comes days ahead of Super Bowl LX, a period that typically draws peak interest in sports-linked contracts across prediction platforms.
Announced in a Tuesday release, OG pulls prediction contracts out of Crypto.com’s main app and places them into a separate platform initially aimed at U.S. users. The app allows tied to financial, political, cultural, and entertainment events, reflecting a broader effort to frame prediction markets as a multi-category trading product rather than a sports-only niche.
Crypto.com said activity in its prediction markets business has expanded sharply over the past six months, with weekly volumes rising around 40-fold. That growth, according to the company, drove the decision to build a focused product instead of keeping prediction contracts embedded inside its primary platform app.
Investor Takeaway
How OG Fits Into the US Regulatory Framework
OG will operate through Crypto.com’s U.S. derivatives arm, which is registered with the . The company appointed its chief legal officer, Nick Lundgren, as chief executive of the new platform, placing regulatory experience at the center of the product rollout.
That structure matters in a remains uneven. Prediction markets in the U.S. sit between derivatives regulation and state-level gaming law, creating a patchwork of oversight depending on contract type and jurisdiction. By routing OG through a CFTC-regulated entity, Crypto.com appears to be anchoring the product in a federal framework while expanding consumer access.
The company also plans to introduce margin and leveraged trading for prediction contracts. Crypto.com said this would be a first for federally regulated prediction markets in the U.S., though the products still require regulatory certification before launch.
Why Sports Continue to Dominate Prediction Markets
The timing of OG’s launch highlights how central sports remain to prediction market activity. Across major platforms, trading volumes tend to spike around large sporting events such as the Super Bowl and the NCAA’s March Madness tournament.
Industry data show that sports outcomes account for the vast majority of daily trading activity. On Kalshi, sports contracts represent roughly 80% to 95% of daily volumes, according to figures cited by The Block. That concentration explains why platforms continue to anchor user acquisition around sports, even as they talk up expansion into politics, finance, and entertainment.
At the identical time, reliance on sports has drawn regulatory attention at the state level. Several U.S. states have challenged whether sports-linked prediction contracts differ meaningfully from traditional sports betting, raising legal risks that do not apply as clahead to non-sport event markets.
Investor Takeaway
Competition Among platforms Is Intensifying
Crypto.com is not alone in pushing deeper into prediction markets. Coinbase recently expanded access to prediction trading for users across all 50 U.S. states through its partnership with Kalshi, another CFTC-regulated platform. That move widened the audience for event-based contracts and raised the competitive bar for other platforms.
Market-wide volumes underline why platforms are paying attention. Data from The Block show combined monthly trading on Kalshi and Polymarket climbing for six consecutive months, rising from about $2 billion last August to nahead $17.5 billion in January. The growth suggests prediction markets are moving from fringe products into a more durable trading category.
Crypto.com has also pursued partnerships to viewd liquidity and brand recognition in this area. The company has struck deals to power branded prediction markets with groups including sports apparel firm Fanatics and President Donald Trump’s fintech and media company reality Social. It previously partnered with sports gaming company Underdog to offer prediction markets in several U.S. states.
What the OG Launch Says About the Market’s Direction
Breaking prediction markets into a standalone app reflects a broader industry view that warrants its own interface, risk controls, and user experience. For platforms, separating the product also assists isolate regulatory exposure and tailor compliance workflows more precisely.
