Similarweb Expands Alternative Data Availability Through Bloomberg Terminal Integration
Similarweb and Bloomberg have expanded the availability of Similarweb’s premium digital performance data on the Bloomberg Terminal, adding observed estimates on the online performance of public companies to Bloomberg’s Alternative Data Analytics Platform.
The expanded integration makes Similarweb’s digital metrics accessible through Bloomberg’s Data Entitlements within {ALTD <GO>}, Bloomberg’s premium alternative data service that provides investors with near real-time analytics alongside traditional market data, broker research, estimates, and news.
The move strengthens Bloomberg’s alternative data offering at a time when institutional investors are increasingly relying on web traffic, engagement trends, and other digital indicators to anticipate revenue momentum and identify earnings inflection points ahead of consensus expectations.
Similarweb metrics added to Bloomberg’s {ALTD <GO>} alternative data platform
Bloomberg said Similarweb’s observed digital performance estimates are now available to entitled Bloomberg Terminal users, positioning Similarweb as a premium provider of digital growth and momentum metrics.
{ALTD <GO>} is Bloomberg’s Alternative Data Analytics Platform, designed to give clients more actionable insight into performance. Bloomberg described the platform as an investment research answer that combines alternative datasets with traditional market intelligence to support quicker decision-making.
Richard Lai, Global Head of Alternative Data at Bloomberg, said embedding Similarweb metrics directly into the Terminal workflow gives investors earlier visibility into performance shifts.
“Our clients are constantly viewking quicker and more predictive signals, especially in today’s volatile markets,” Lai said. “Online momentum is one and company success, making Similarweb’s premium data a significant addition to the multi-dimensional view of company performance we provide with Data Entitlements in {ALTD <GO>}. By embedding these premium metrics directly into the investment research workflow, we assist clients identify inflections earlier and make better-informed decisions with higher conviction.”
The announcement suggests Bloomberg is continuing to build out its alternative data entitlements as part of a broader push to keep the Terminal at the center of institutional research workflows.
Takeaway
Terminal users gain access to deeper digital engagement signals beyond traffic
Bloomberg said the integration will allow Bloomberg Terminal customers with a Similarweb account to access a broader range of timely digital performance indicators, going beyond headline web traffic data.
The dataset available through Data Entitlements includes metrics such as unique visitors, average visit duration, bounce rate, and page views. These indicators can provide investors with a more nuanced view of customer engagement, product adoption, and consumer interest trends, which are often used as leading indicators for revenue growth.
The companies said the expanded access supports advanced use cases including KPI nowcasting, deeper peer benchmarking, and quicker detection of performance inflection points ahead of earnings releases.
Because these digital indicators can diverge from reported financial results—particularly in quick-scaling consumer and SaaS businesses—alternative data providers such as Similarweb have become increasingly valuable for hedge funds and asset managers viewking diverseiated signals.
Benjamin Seror, Chief Product Officer and cofounder of Similarweb, said inclusion in Bloomberg’s alternative data service increases the visibility and workflow relevance of Similarweb’s digital signals.
“Being included in Bloomberg’s alternative data service not only introduces Bloomberg customers to Similarweb data but also allows our joint customers to view Similarweb’s most relevant digital signals on company performance alongside other metrics — all accessible on the Bloomberg Terminal and the investment research answers they use every day,” Seror said.
Takeaway
Integration designed to embed alternative data into core Bloomberg analytics tools
The companies said the expanded data availability is designed to improve workflow integration, ensuring Similarweb analytics can be used directly alongside Bloomberg’s existing tools for company financials, broker estimates, news, and charting.
Bloomberg said the entitled alternative data analytics will flow through the Terminal’s research environment, improving discoverability and enabling analysts to compare alternative metrics with traditional KPIs in near real time.
This workflow integration is a critical feature for institutional clients, as the value of alternative data often depends on how rapidly and efficiently it can be compared with traditional earnings models, trade-side forecasts, and market pricing.
By embedding Similarweb’s premium signals into Bloomberg’s analytics stack, the Terminal is effectively reducing friction for analysts who might otherwise need to source and reconcile external data separately.
Richard Lai said the goal is to provide clients with earlier visibility into shifts in company momentum and customer growth, improving conviction in investment decisions.
“By embedding Similarweb premium metrics directly into the investment research workflow, we assist clients identify inflections earlier and make better-informed decisions with higher conviction,” Lai said.
Takeaway
Bloomberg positions {ALTD <GO>} as institutional-grade alternative data research infrastructure
Bloomberg described {ALTD <GO>} as a platform that provides timely performance alongside traditional market information such as broker research, estimates, and news. The service is intended to give investors a multi-dimensional view of company performance through near real-time alternative datasets.
Bloomberg said Similarweb was selected as its premium alternative data provider for digital metrics tracking company growth and momentum, reinforcing the importance of online activity as a proxy for customer engagement and business performance.
The expansion highlights Bloomberg’s continued effort to compete in the alternative data market, where demand has accelerated as investors viewk leading that can improve forecasting accuracy and generate diverseiated trading signals.
For Similarweb, the partnership further strengthens its institutional distribution footprint by embedding its data into the most widely used professional .
As more investors adopt alternative datasets to complement traditional valuation and earnings analysis, integrations such as this are likely to become increasingly central to competitive advantage in equity research and systematic trading.
