IQ Option Sponsors McLaren Racing Partner United Autosports
IQ Option, the international online trading broker, has announced its new role as Official Racing Partner and Official Online Trading Partner of United Autosports, one of the quickest-growing motorsport teams in the UK. The partnership will view the two brands collaborate across multiple global racing series, including the FIA World Endurance Championship, Asian Le Mans Series, European Le Mans Series, and the iconic 24 Hours of Le Mans.
The collaboration is anchored in a shared philosophy: success requires more than speed. Whether on the trading floor or the racing track, strategy, precision, and adaptability are the qualities that separate winners from the rest. This philosophy underpins IQ Option’s new campaign, One Track, Millions of Strategies.
Endurance racing is not simply about being the quickest; it is about balancing risk, conserving resources, and executing decisions under pressure. The identical applies to trading, where every participant defines their own approach to managing risk and opportunity. IQ Option’s campaign highlights this shared mindset, positioning trading as a discipline where, like in racing, there is no single .
United Autosports: A Proven Force
Founded in 2009 by Zak Brown, CEO of McLaren Racing, and Richard Dean, a former professional driver and Le Mans winner, United Autosports has established itself as one of the most dynamic teams in global motorsport. The Yorkshire-based outfit has achieved major victories, including:
- Two-time winners of the 24 Hours of Le Mans (2020 & 2024, LMP2 category)
- Winners of the Rolex 24 at Daytona (2025, LMP2 category)
- FIA World Endurance champions (2020)
- European Le Mans Series champions in both LMP2 (2020) and LMP3 categories (2016, 2017 & 2020)
- Asian Le Mans Series champions in LMP2 (2018/19) and LMP3 (2021)
“When Zak Brown and I founded United Autosports over fifteen years ago, we knew that success in endurance racing requires more than just speed — it takes reliability, strategy, and the right people to execute,” said Richard Dean, CEO and Team Principal of United Autosports. “IQ Option has built its success on similar principles, which is why they are such a natural fit to partner with us.”
The partnership will debut at the FIA in Bahrain in November 2025 and extend through the 2026 racing calendar. IQ Option branding will be prominently featured on United Autosports’ cars during these series. But the collaboration goes beyond branding and visibility — it will also bring interactive and experiential benefits for fans and clients alike.
Initiatives include:
- Exclusive Rewards & Experiences – co-branded merchandise, VIP passes, garage tours, and behind-the-scenes race access.
- Interactive Campaigns – promotions and tournaments blending trading strategy with racing excitement.
- Events & Networking – activations and opportunities for fans, partners, and with the team.
With this partnership, IQ Option is positioning itself not just as a trading platform but as a lifestyle brand connecting high-performance trading with high-performance motorsport. For United Autosports, the deal represents a new commercial alliance as the team continues to , including its upcoming entry into the top class of the World Endurance Championship as part of the McLaren United AS Hypercar program in 2027.
