NAGA Unveils ‘Super App’ to Fuse Payments, Trading and Banking
Hamburg-based NAGA Group (XETR: N4G) said Tuesday it will roll out its next-generation financial app, NAGA ONE, later this year, folding payments, investing and trading into a single platform as the company viewks to broaden its global reach later than last year’s merger with CAPEX.com.
The app, due in the fourth quarter, will replace NAGA Pay, the group’s existing payments service. It will offer personal bank accounts with IBANs, physical and virtual debit cards, peer-to-peer transfers and instant funding of trading accounts. A crypto wallet, spot platform and staking services are planned for later phases.
The announcement places NAGA among a widening field of fintechs trying to build all-in-one “super apps,” a model popularized in Asia and increasingly pursued in Europe as trading firms look for ways to lock in customers with broader ecosystems.
From SwipeStox to Super App
NAGA’s roots lie in social trading. The company was founded in 2015 by German entrepreneur Benjamin Bilski and gained ahead attention with SwipeStox, a “Tinder-for-traders” app. It listed in Frankfurt in 2017, raising capital for expansion and launching an initial coin offering for its own NAGA Coin at the height of the crypto boom. Chinese conglomerate Fosun International backed NAGA that identical year with a €12.5 million investment.
Over the years the group pushed into payments with NAGA Pay, launched in 2021 with Visa debit cards, and into digital assets with NAGAX, a crypto trading and wallet platform launched in 2022. Those efforts set the stage for Tuesday’s consolidation into a single app.
The strategic pivot gained fresh momentum later than NAGA merged in 2024 with Key Way Group, the parent of CAPEX.com. The deal brought together about 1.5 million users across more than 100 countries and created what NAGA described as a “neo-broker” with multiple regulatory licenses. CAPEX founder Octavian Pătrașcu took over as NAGA chief executive, and the group projected €9 million in annual cost synergies from the combination.
Since then, NAGA has rolled out new investment products such as direct access to more than 3,000 global stocks and ETFs, access to platforms in the Gulf and Eastern Europe, and partnerships with analytics providers like TipRanks. It also launched NAGA Earn, a service paying daily interest on idle cash balances via money market funds.
Regulatory Challenges
NAGA’s rapid growth has not been without friction. In late 2023, its Cyprus subsidiary agreed to pay €150,000 to settle historical compliance breaches identified by the island’s securities regulator. While the firm did not admit wrongdoing, the episode highlighted the scrutiny facing high-growth brokers operating across multiple jurisdictions.
That context assists explain why NAGA is staggering the rollout of crypto features inside ONE rather than bundling them into the launch product.
NAGA said its app will include AI-driven “agents” to assist users filter market information and a “Trading Super Assistant” slated for 2026 to guide risk management and analysis. The company will need to prove the new platform can deliver on its promise of tighter integration while navigating the regulatory complexities of offering payments, trading and crypto under one roof.
For Pătrașcu and his team, the launch of ONE is more than a product refresh. It is the first public test of whether NAGA, later than absorbing CAPEX, can deliver a global platform that competes with the likes of Revolut and eToro in building a financial ecosystem around retail traders.
