Bybit creates a new B2B division to speed up the institutional adoption of digital assets

Bybit, the second-largest cryptocurrency platform by trading volume in the world, is today launching a new division called the Business-to-Business Unit (BBU), which will provide service to institutional and enterprise customers. BBU will provide a full spectrum of answers with secure custody, efficient settlement and access to tokenized products, assisting Bybit with its institutional strategy and convergence of traditional finance and digital assets.

Addressing the Changing Requirements of Institutional Investors

At the moment of institutional demand of the digital assets increase and the demands become more advanced, the introduction of the BBU is timely. Conservative investors are now demanding efficient, risk-mitigated investments that reflect the usual way of doing business in the financial world, but with the ability to open up new possibilities that are exclusive to digital assets.

Among the most pressing needs are off-platform custody and triparty settlement that enable institutions to possess assets with regulated custodians, such as banks, and retain live trading credit. Such an arrangement considerably reduces counterparty risk and is becoming a standard feature of institutional infrastructure. Bybit is meeting this demand by building custody and settlement systems that are consistent with institutional quality and regulatory best practices.

Simultaneously, real-world assets (RWAs) are becoming increasingly popular as collateral and as investable products. Institutions are increasingly choosing to commit short-term, yield-producing assets including tokenized money market funds, U.S. Treasury bills and receivables rather than letting capital go to waste. They also require a direct and compliant access to tokenized issuances distributed on trusted platforms.

BBU Strategy Pillars

Bybit will target answers that fill the gap between markets through the new Business-to-Business Unit, including:

• Integrated triparty settlement and off-platform custody – Less counterparty risk, but still with real-time trading availability.
• RWA collateral programs – Providing clients with the opportunity to pledging tokenized and high-quality assets to margin and credit.
• Bi-directional issuance of tokenized products – bridging Web3 customers interested in traditional investments with companies looking at digital asset programs.
• (DTA) answers – assist enterprises allocate a portion of their corporate treasury to crypto in a compliant, secure, and yield-optimized way.

Leadership Appointment: Yoyee Wang to Head BBU

The new BBU brings together the Bybit Institutional (INS) team with its wider B2B efforts to form a consolidated unit reporting to Yoyee Wang as the new BBU Head.

Yoyee has been working with Bybit since 2021 in various senior leadership roles, including most recently as Global Head of Treasury and Asset Management, where she managed portfolio strategies and global liquidity frameworks. Having worked in the international market in North America, Asia, and Europe over 10 years as a trading risk analyst and portfolio manager at the Royal Bank of Canada, she presents a unique combination of crypto-native knowledge and traditional finance experience to the position.

“Institutions are looking for trusted partners who understand both the rigor of traditional of crypto,” said Yoyee Wang, Head of BBU at Bybit. “At Bybit, we are building a complete business loop that integrates custody, liquidity, and yield — giving our clients not just market access, but a strategic edge in this new era.”