Binance Rolls Out White-Label Crypto Trading Platform for Banks, Brokers
platform Unveils “Crypto-as-a-Service” Platform
Binance said Monday it is launching a white-label infrastructure product designed to let financial institutions and brokerage firms offer crypto trading directly to their clients. The Crypto-as-a-Service (CaaS) platform will provide spot and futures trading, custody, liquidity, compliance, and settlement features using Binance’s backend systems.
“significantly, institutions retain full control over their front-end user experience, brand, and client relationships, while significantly reducing the time, cost, and complexity of building crypto capabilities in-house,” Binance said in a statement.
The service will roll out in September, with full support expected by the end of 2026.
Investor Takeaway
Push Into Institutional Finance
The platform said CaaS customers can match orders directly between their clients where “best-price matching” is available internally, while also drawing on Binance’s global pairs. The platform also includes client management tools, enabling institutions to segment clients, apply custom fee markups, and experiences.
“The demand for digital assets is growing quicker than ever, and traditional financial institutions can no longer afford to be on the sidelines,” said Catherine Chen, head of VIP and institutional at Binance. “However, building crypto capabilities from scratch is complex, costly, and can be risky. That’s why we created Crypto-as-a-Service — a turn-key answer that provides institutions with trusted, ready-made infrastructure.”
Backdrop of Regulatory Pressure
The launch comes as regulators in the United States and elsewhere move to formalize rules for digital assets. President Donald Trump has pledged to make the U.S. a global hub for crypto, spurring competition among jurisdictions and encouraging banks and brokerages to explore digital asset trading and custody.
For Binance, whose global operations have faced years of scrutiny, the CaaS initiative signals an effort to embed itself within the infrastructure of regulated financial institutions rather than competing only in retail markets.
Investor Takeaway
What Comes Next
Binance said the new service would assist wealth managers and into existing offerings with minimal disruption. The company highlighted that institutions using CaaS would keep their brand and client relationships, while relying on infrastructure.
How banks and brokers respond will determine whether CaaS becomes a meaningful institutional foothold. With competition from platforms like Coinbase and specialist custody firms already offering white-label answers, Binance’s challenge will be winning trust among firms wary of regulatory risks tied to its name.
