Trump Media, Crypto.com Treasury Deal Sends CRO Token Price Up 66%
What the Deal Involves
Trump Media & Technology Group (TMTG), the parent of reality Social, has struck a landmark deal with Crypto.com to build a massive $6.4 billion treasury of the platform’s native Cronos (CRO) token. The agreement, finalized Friday, begins with an initial purchase of 684.4 million CRO tokens valued at about $105 million. Trump Media said it would purchase the tokens at $0.153 each through a combination of stock and cash, with both the shares and tokens subject to a lock-up period.
The deal creates a new entity—Trump Media Group CRO Strategy—backed by Trump Media, Crypto.com, and Yorkville Acquisition. According to filings, the venture is designed to hold and accumulate CRO while exploring opportunities to integrate the , potentially via a rewards program.
Investor Takeaway
Why This Partnership Matters
The collaboration reflects a tightening relationship between the Trump administration and the digital asset industry. Crypto.com CEO Kris Marszalek attended a White House summit in March to discuss digital asset policy at the request of Trump officials. Months earlier, the two companies had signed a non-binding agreement to (ETFs).
The CRO token has surged more than 66% since the announcement of the treasury plan on Aug. 26, trading around $0.27 at publication. The price spike highlights how strategic corporate treasury moves can influence token valuations, particularly in the current bullish digital asset market.
However, the deal also draws scrutiny from lawmakers who view potential conflicts of interest in Trump’s dual roles as both U.S. president and a stakeholder in digital asset ventures.
How It Fits Into Trump Media and Crypto.com’s Strategies
For Trump Media, the treasury strategy broadens the financial toolkit of reality Social, which has struggled to compete with mainstream platforms. CRO integration could provide new incentives for user engagement while signaling to investors that the company is aligning itself with digital asset adoption.
For Crypto.com, the venture reinforces CRO as a centerpiece of its ecosystem. The platform, which reported $1.5 billion in revenue in 2024, continues to viewk ways to grow institutional credibility. Its naming rights to the Arena and global marketing push underscore its ambitions. A large-scale treasury venture tied to a political brand adds both visibility and risk.
Investor Takeaway
What’s Next for Crypto.com?
CEO Kris Marszalek said in a recent interview that the platform “has the numbers” to pursue a U.S. listing, though no decision has been made. Crypto.com is watching how peers like Coinbase, Circle, and Bullish have navigated public markets, while balancing ongoing regulatory scrutiny.
If the treasury venture proves successful, it could create a precedent for other corporate-crypto tie-ups where tokens are directly accumulated as strategic assets. But the political optics surrounding Trump Media’s involvement could also draw heightened oversight and regulatory pushback.
For now, the deal underscores the growing convergence of crypto, politics, and corporate finance—with CRO at the center of one of the industry’s most high-profile treasury experiments to date.
