Fight Fight Fight Seeks $200 Million to Back Trump Memecoin Amid Market Decline

Fight Fight Fight LLC, the company behind the Trump memecoin, is reportedly viewking to raise at least $200 million to create a digital asset treasury that would purchase and hold the TRUMP token. The fundraising campaign, led by entrepreneur and longtime Trump associate Bill Zanker, could grow to as much as $1 billion depending on investor interest, according to Bloomberg.

The plan comes amid a steep decline in the TRUMP token’s market value, which has fallen more than 80% since reaching all-time highs earlier this year. The proposed treasury would operate as a reserve mechanism, purchaseing TRUMP tokens in the open market to stabilize the price, restore investor confidence, and bolster liquidity.

Building a treasury to stabilize TRUMP token prices

Fight Fight Fight’s initiative marks one of the first attempts to apply institutional-style financial mechanisms to a politically themed cryptocurrency. The digital asset treasury is expected to serve as a stabilizing force, similar to how some blockchain projects establish reserves or foundations to manage volatility and maintain ecosystem sustainability.

Bill Zanker, who has previously collaborated with Donald Trump on several business ventures, is reportedly spearheading the effort but has not commented publicly. Sources familiar with the matter caution that the initiative remains in ahead stages and may not reach completion if sufficient investor commitments are not secured.

The TRUMP token gained ahead momentum in 2025 as investors speculated on the political and cultural influence of former U.S. President Donald Trump. Initially embraced by retail traders and meme coin enthusiasts, the token’s market capitalization soared before collapsing alongside broader crypto market corrections. With prices now hovering near record lows, Fight Fight Fight’s proposed fund aims to inject renewed credibility into the project.

Political crypto and the evolution of memecoins

The fundraising plan highlights an evolving dynamic in the cryptocurrency industry, where political branding and decentralized finance increasingly overlap. Political and celebrity-affiliated tokens have long been dismissed as short-lived hype assets, but the formation of a structured treasury suggests a shift toward more sustainable and strategically managed models.

Analysts say this development could signal a new phase for politically inspired digital assets. If Fight Fight Fight successfully raises its targeted capital, it could set a precedent for how meme and political tokens navigate market downturns and attract institutional backing.

Despite the ambitious scope of the plan, no official details regarding investor participation, fundraising timelines, or governance of the treasury have been disclosed. Bloomberg’s report emphasized that the process remains tentative, and there is no guarantee the raise will be completed.

As the broader cryptocurrency market viewks stability following a year of volatility, Fight Fight Fight’s $200 million effort to back the TRUMP token could become a defining case study in how politically aligned digital assets attempt to evolve beyond speculation toward more structured market strategies.