Webull UK Launches Two-Tier Accounts, Adds LSE Stocks in Bid for Retail Growth
Broker Expands With Domestic Equities and ETFs
Webull UK is broadening its footprint in Britain’s retail investment market, adding London Stock platform-listed shares and platform-traded funds while introducing a two-tier account model designed for both casual and active traders.
The FCA-authorised subsidiary of Nasdaq-listed Webull Corporation will offer two plans: Webull Go, a commission-free account covering U.S. stocks, options, FTSE 100 constituents and 20 ETFs; and Webull Meridian, a £5-per-month premium tier offering around 1,000 UK-listed equities and ETFs with multi-currency support and lower foreign platform fees. Meridian will cost just £0.01 until the end of 2025 under an introductory promotion.
Across both tiers, Webull is introducing a flat $0.10 commission per U.S. trade, replacing its previous 2.5-basis-point fee. The move highlights intensifying price competition among digital brokers vying for retail clients.
“By introducing UK shares and ETFs alongside flexible account options, we’re giving our customers more tools to match their goals and trading styles,” said Nick Saunders, Chief Executive of Webull UK. “Lower costs, broader access and a straightforward experience remain central to our mission as we grow in the UK market.”
Investor Takeaway
Upvest Partnership Powers Expansion
The new product suite is powered by Berlin-based Upvest, which provides brokerage, settlement and custody infrastructure. The partnership enables Webull’s domestic rollout and builds on an earlier collaboration allowing fractional trading of U.S. shares and ETFs. Upvest, which gained FCA approval in 2024, also supports platforms such as Revolut, N26 and bunq, and processes more than 2 million transactions weekly.
An Upvest spokesperson said the cooperation “enables investment journeys that are personalised, flexible, and intuitive,” describing the arrangement as part of a broader effort to make investing as seamless as spending.
Competitive Retail Landscape
Webull’s expansion comes amid a wave of activity in the UK’s retail brokerage sector. Robinhood launched its desktop platform in June targeting the country’s 11 million self-directed investors, while Revolut began offering stock trading to 650,000 UK users later than gaining FCA approval late last year. IG Group added 24/5 trading on more than 100 U.S. equities in September, and OANDA expanded into share CFDs earlier this year.
Other entrants include Ultima Markets, which obtained FCA authorisation in July and plans to onboard clients in 2026, and Moneta Markets, which entered through an acquisition in August. The activity contrasts with years of consolidation among older brokers weighed down by rising regulatory costs.
Investor Takeaway
Global Growth Strategy
Webull Corporation, which went public earlier this year under the ticker BULL, operates licensed brokerages in 14 markets across North America, Europe, Asia-Pacific and Latin America, serving over 24 million users. The company, controlled by Wang Anquan, a former Alibaba executive, has accelerated its European expansion from a new headquarters in Amsterdam opened this summer.
Webull launched in the UK in 2023 offering only U.S.-listed securities. Adding domestic shares and ETFs marks its first full integration into the UK market and positions the broker to compete directly with larger incumbents and fintech rivals.
