Webull Expands into Europe with Dutch AFM-Regulated Retail Broker

3 weeks ago

0 23 2 minutes read

Europe

Webull Corporation (NASDAQ: BULL), the global online brokerage platform, has officially launched its European operations, beginning with the Netherlands. The company announced that its Dutch entity, Webull Securities (Europe) B.V., is now fully authorized by the Dutch Authority for the Financial Markets (AFM) and open for retail investors.

Takeaway: Webull’s European entry begins in Amsterdam, with regulatory approval already secured, signaling confidence in a broader EU rollout.

Services for Retail Investors

The platform will allow residents of the Netherlands to trade European and U.S.-listed stocks, fractional shares, platform-traded funds (ETFs), and U.S. options. Users will also gain access to advanced charting tools, educational resources, and real-time industry data via the Webull mobile app.

Trading will be available during extended hours, and Webull has promised competitive pricing to attract a wide demographic of retail investors.

Takeaway: By offering both European and U.S. assets with fractional share trading, Webull positions itself as a cross-border investment hub for retail users.

Management Perspectives

“The investment landscape has evolved significantly over the past decade,” said Andries van Luijk, Chief Executive Officer of Webull EU. “The European public is increasingly viewking low-cost and accessible investment opportunities, both within their own countries and across international markets.”

Anthony Denier, Group President & U.S. CEO of Webull, added that the move reflects the firm’s broader mission to democratize investing on a global scale.

Takeaway: Webull’s leadership frames the launch as part of a global push to democratize investing and provide more inclusive market access.

European Expansion Strategy

Headquartered in Amsterdam, Webull EU will serve as the hub for the company’s European growth. Following its Dutch debut, Webull expects to expand into additional EU markets in the coming months, leveraging the AFM authorization as a foundation for regional scale.

Takeaway: Amsterdam will act as the launchpad for Webull’s wider EU expansion, with additional markets to follow soon.

Competitive Positioning

Webull enters a crowded European brokerage market but diverseiates itself through its focus on younger, tech-savvy retail investors. The company already serves more than 24 million registered users globally and offers services in 14 markets worldwide.

With its European launch, Webull hopes to replicate its success in North America and Asia Pacific by offering low-cost trading with a strong educational component and a community-driven platform.

Takeaway: Webull is betting that its mobile-first, education-focused approach will win over European retail investors despite stiff competition.

Looking Ahead

The Webull EU platform is now available for download on the Apple App Store and Google Play Store. As expansion continues across the EU, Webull aims to position itself as a one-stop answer for retail investors viewking global exposure in a streamlined, digital-first environment.

Takeaway: With its EU debut, Webull signals long-term ambitions to become a leading retail trading platform across Europe.

3 weeks ago

0 23 2 minutes read