Coinbase to Launch American Express-Backed Credit Card Offering BTC Rewards
Coinbase is expanding its footprint in traditional finance with the upcoming launch of the Coinbase One Card, a new credit card issued in partnership with American Express. The card, expected to launch in the fall of 2025, will operate on the American Express network and allow users to earn up to 4% back in BTC rewards. The move strengthens Coinbase’s role in merging cryptocurrency and conventional payment systems, further cementing its presence as a leading crypto financial services provider in the United States.
The Coinbase One Card will be available exclusively to Coinbase One members—subscribers to the platform’s premium service. It will be issued by First Electronic Bank and offered in collaboration with Cardless, a fintech company specializing in digital credit cards. Coinbase describes the card as a way to make crypto use more practical for everyday spending, while rewarding users with digital assets rather than traditional cash back or airline miles.
Bridging traditional finance and cryptocurrency adoption
Coinbase’s new credit card underscores the growing integration between established financial institutions and the crypto economy. American Express, long recognized for its premium brand and global payment network, confirmed its participation in the Coinbase partnership in June 2025. The card will be powered by the Amex network, though American Express will not handle crypto custody or direct digital asset transactions.
According to Coinbase’s announcement, users will be able to manage their accounts, track spending, and redeem BTC rewards through the Coinbase app. The BTC earned will automatically deposit into users’ Coinbase accounts, providing a seamless experience for those already managing their digital assets on the platform. Coinbase emphasized that the partnership aims to normalize crypto usage by integrating it into an existing, widely accepted payment infrastructure.
Exclusive features for Coinbase One members
By making the card exclusive to Coinbase One members, the company is doubling down on customer retention and loyalty within its premium ecosystem. Coinbase One offers benefits such as zero trading fees, enhanced staking rewards, and 24/7 priority support. The addition of a crypto rewards credit card provides another incentive for traders and long-term users to remain within Coinbase’s ecosystem.
The card’s design also appeals directly to BTC enthusiasts. Marketing materials highlight a sleek layout inspired by BTC’s genesis block—a symbolic reference to the first-ever block mined on the BTC network. Coinbase hinted that this design choice reinforces the company’s commitment to BTC as the cornerstone of its crypto offerings.
Coinbase’s collaboration with American Express and Cardless positions it at the forefront of crypto-fintech innovation. The partnership represents one of the most significant alliances between a major credit network and a crypto-native company. It comes at a time when more U.S. consumers are showing interest in earning crypto rewards instead of traditional loyalty points.
Industry analysts suggest that the Coinbase One Card could drive broader adoption of crypto payments and serve as a benchmark for future collaborations between digital asset platforms and financial institutions. As Coinbase prepares for the launch later this year, it continues to strengthen its reputation as a bridge between traditional finance and the evolving world of digital assets.
