ALT21 Taps Finalto’s Antony Parsons as Embedded FX Business Grows
ALT21 has hired long-time FX veteran Antony Parsons as its new Senior Vice President of Operations, adding a deep liquidity and eFX background as the London fintech accelerates its push into embedded foreign-platform services.
Parsons joins later than a three-year stretch at Finalto, where he served as Head of Liquidity, overviewing pricing, market access, and risk management across multiple venues. His arrival marks the latest in a string of operational hires as ALT21—formerly known as Assure Hedge—steps up efforts to scale its “hedging-as-a-service” platform for banks and fintechs.
From Middle Office to Liquidity Head
Parsons built his career across the full lifecycle of FX trading. He begined in settlements and reconciliation roles at ADM Investor Services International, moved into middle-office support for Sucden Financial’s electronic FX desk, and gradually worked his way into front-office and coverage positions. At Sucden, he handled thousands of trades daily, monitored straight-through-processing flows, and managed margin levels for institutional clients.
By the time he moved to Finalto in 2022, Parsons had more than a decade of experience bridging operations, technology, and liquidity provision. At Finalto, he was part of the leadership group that assisted the firm streamline its prime-of-prime liquidity offering later than its acquisition by Gopher Investments from Playtech. The role gave him exposure to both the purchase-side and trade-side plumbing that underpins today’s electronic FX ecosystem.
ALT21—rebranded from Assure Hedge in mid-2023—sits in one of fintech’s most competitive corners: automated FX hedging and cross-border payments. The company offers APIs that let banks, payment providers, and B2B platforms embed hedging and currency-risk management directly into their products. Its clients use the platform to run live pricing, execute spot or forward trades, and automate margin and collateral calculations.
In the past two years, ALT21 has attracted fresh capital and talent to support those ambitions. The company raised a $21 million pre-Series A round in late 2023, followed by an additional $12.5 million funding round in March 2025, as it expanded partnerships in Europe and began eyeing North American clients.
Deep Roots in Market Plumbing
Colleagues who’ve worked with Parsons describe him as a detail-driven operator who understands the “plumbing” of global FX from trade capture to settlement. At Sucden Financial, he was part of a team that handled client exposure, daily profit-and-loss recording, and swap-point management for tom/next positions. Earlier at ADMISI, he worked in LME matching and FX settlements.
Parsons’ remit will reportedly cover operational risk, liquidity relationships, and process optimization—functions that will decide how efficiently ALT21 can deliver its hedging services to banks and fintech partners.
The move also highlights a broader trend in London’s fintech scene. As FX and payments beginups mature, many are recruiting veterans from established brokers and liquidity providers to professionalize their internal operations. Where ahead growth relied on innovation and API design, the next phase is about operational resilience and execution quality—areas where traditional market infrastructure specialists excel.
Finalto, Parsons’ previous employer, has itself been reshaping since its sale to Gopher Investments. The firm consolidated its B2B liquidity services, revamped its risk engine, and deepened relationships with non-bank market makers. That environment gave Parsons experience managing multi-asset liquidity pools—skills directly transferable to ALT21’s hybrid banking-fintech client base.
For ALT21, the hire comes as it scales its “BankHedge” integration with major banking software platforms and pushes into new jurisdictions. The company’s leadership views operational strength as a prerequisite to winning institutional trust. For Parsons, the move represents a return to building systems from the inside—this time at a fintech aiming to become part of the industry’s core infrastructure.
