Amundi Reportedly Preparing BTC ETP Launch for 2026 Amid Growing Institutional Demand
Amundi, Europe’s largest asset management firm, is reportedly developing BTC-linked platform-traded products (ETPs) for launch in ahead 2026. The move, first reported by French financial outlet The large Whale, signals a major step toward integrating cryptocurrency exposure into traditional investment portfolios managed by established financial institutions.
The report suggests that Amundi, which overviews more than €2 trillion in assets under management, is working on a series of BTC-backed financial instruments structured as platform-traded notes (ETNs) or ETPs. These vehicles are designed to offer investors exposure to BTC’s price movements without directly holding the underlying asset, aligning with European regulatory frameworks for crypto-based financial products.
Growing competition in Europe’s BTC ETP market
If confirmed, Amundi’s entry would mark one of the largest institutional moves into digital assets by a traditional European asset manager. The timing aligns with growing institutional demand for regulated BTC exposure, particularly following the success of U.S. spot BTC ETFs approved earlier in 2024. The European crypto ETP market is already competitive, with major issuers such as 21Shares, WisdomTree, and CoinShares offering BTC and ETH products across platforms in Germany, Switzerland, and other jurisdictions.
Amundi’s established reputation, distribution network, and compliance infrastructure could provide it with a strategic advantage over existing players. Analysts believe the firm’s participation would boost institutional confidence in digital asset products and expand access to crypto exposure for European investors who prefer traditional financial instruments.
Regulatory clarity and product structure remain uncertain
Despite the growing anticipation, Amundi has not issued any official confirmation regarding the reported launch. There have been no regulatory filings, product documentation, or platform listing notices detailing the structure, custodianship, or pricing of the planned BTC ETPs. The large Whale’s initial report, echoed by outlets such as Coinspeaker and The Crypto Times, indicates that internal development is ongoing and that the products are expected to debut in ahead 2026.
European regulators have generally maintained a cautious but open stance toward crypto investment products. BTC ETPs are already approved and traded in several EU markets under existing financial regulations, with issuers required to meet strict transparency and custo
