YouTuber MrBeast Expands Into Crypto and Banking With New Trademark
Jimmy Donaldson, better known as MrBeast, may soon extend his empire beyond YouTube stunts and burger chains into banking and crypto.
His holding company, Beast Holdings LLC, has filed a U.S. trademark application for “MrBeast Financial”, covering a wide range of financial products — including cryptocurrency payment processing, platform services, and software for managing digital assets. The filing was submitted to the U.S. Patent and Trademark Office on October 13 and is awaiting assignment to an examiner.
The document’s language reads like a fintech beginup’s wish list: mobile-app banking, short-term loans, insurance, financial-wellness education, and software-as-a-service tools for handling crypto transactions. While trademark filings often serve as placeholders rather than concrete launches, the move suggests MrBeast is laying legal groundwork for a possible creator-branded fintech platform.
From giveaways to wallets
Donaldson, whose sprawling business ventures range from quick food to chocolate bars, already has a history of experimenting with digital finance. He partnered with the neobank Current in 2021 for a series of high-profile giveaways, and later teamed up with MoneyLion, another U.S. fintech app, in a $4.2 million promotion tied to his Beast Games series. Those partnerships gave his followers ahead exposure to banking apps through his content — a model that could easily translate to a standalone “MrBeast Financial” service.
The filing’s crypto-specific clauses hint that such a service might include a or platform component. It mentions “downloadable software for processing platforms,” placing it squarely in Web3 territory.
Donaldson hasn’t publicly commented on the filing, and Beast Holdings didn’t respond to requests for clarification. The company’s filings show it operates under a wider structure known as Beast Industries, which also includes the MrBeast Burger and Feastables consumer brands.
The business behind the brand
Beast Holdings has been scaling into a professional corporate entity, led by Jeff Housenbold, the former managing partner and ex-CEO of Shutterfly. According to investor materials reported by Business Insider, Beast Industries generated roughly $473 million in 2024 revenue and is exploring new verticals — fintech among them.
Those materials describe plans for “Beast Financial” as a consumer-facing product suite offering mobile banking, , credit features, and even insurance — though, crucially, with a licensed partner handling banking and regulatory compliance. That approach mirrors the playbook used by most modern neobanks, which rely on “sponsor banks” and backend service providers rather than viewking their own banking charters.
A celebrity fronting a financial brand is hardly new — but the bar for regulatory compliance is higher than ever. In 2022, the fined Kim Kardashian $1.26 million for promoting a crypto token without proper disclosure. Any MrBeast-branded financial product would likely attract similar scrutiny, especially given his audience skews young.
“Banking and crypto involve complex consumer-protection issues,” said a New York-based fintech lawyer familiar with celebrity endorsements. “If he’s actually moving customer money or offering financial advice, every disclosure has to be airtight.”
Even with a partner-bank model, Beast Holdings would need state money-transmitter licenses or a licensed intermediary to legally process customer funds. Building or white-labeling a crypto platform would add another layer of compliance, from Know-Your-Customer checks to anti-money-laundering programs.
For all the legal caveats, the potential upside is hard to ignore. MrBeast commands one of the largest online followings in the world — more than 270 million YouTube subscribers — and his content routinely doubles as viral marketing. A financial app launched under his brand could instantly attract millions of downloads, giving Beast Holdings a ready-made user base most fintech beginups could only dream of.
Whether “MrBeast Financial” becomes a true neobank, a crypto-on-ramp, or just another brand protection move remains to be viewn. For now, it’s just a line in a public database — but for a creator who built an empire from viral challenges, it could be the next large experiment in turning attention into assets.
