B2Prime Strengthens Institutional Reach with Senior Hires from iSAM Securities
B2Prime Group, a global provider of institutional liquidity and trading answers, has appointed James Wale and Aaron Brown as Managing Executives in a move designed to accelerate its expansion across Europe and the Middle East & North Africa (MENA). The appointments reflect the company’s strategic push to deepen its institutional relationships and scale its services across major financial hubs.
James Wale brings over 15 years of experience in institutional trading, liquidity management, and business development. Formerly Head of Institutional Sales at iSAM Securities, he oversaw relationships with hedge funds, brokers, and across EMEA. His previous roles at CMC Markets, Varengold Bank, and FIXI equipped him with a deep understanding of institutional liquidity pipelines and strategic partnerships.
Aaron Brown joins from iSAM Securities, where he served as Sales Director with a focus on MENA business development. With prior leadership roles at ADSS, INFINOX, Finalto, and Global Market Index—as well as ahead experience with the London Metal platform and FXCM—Brown’s regional expertise and operational background will be instrumental in advancing B2Prime’s growth strategy across emerging markets.
Takeaway
“We’re thrilled to welcome James and Aaron to the B2Prime family,” said Eugenia Mykuliak, Founder and Executive Director at B2Prime Group. “Their extensive institutional experience and client-centered approach align perfectly with our mission. Reinforcing our institutional team demonstrates our as we continue to scale globally.”
For both Wale and Brown, the move to B2Prime represents a natural alignment with a firm that has positioned itself as a global leader in multi-asset liquidity provision and technology-driven execution. Their combined experience in liquidity aggregation, relationship management, and regional development enhances the company’s ability to meet growing demand from brokers, asset managers, and hedge funds.
“Joining B2Prime is an exciting opportunity to contribute to a company that’s redefining institutional liquidity and technology,” said Wale. “B2Prime’s innovative framework and strong reputation provide an ideal platform for delivering greater value to clients.”
Takeaway
Brown added that B2Prime’s expansion focus aligns with his experience across MENA’s quick-evolving trading landscape. “The Group’s global reach and make this the perfect time to join,” he said. “I look forward to strengthening our presence in the Middle East and expanding services for institutional partners.”
The appointments come as B2Prime accelerates its roadmap for institutional infrastructure and regulatory expansion. With a presence across Europe, the Middle East, and Africa, the firm continues to enhance its multi-asset liquidity offering across forex, commodities, indices, and CFDs—supported by and deep regulatory oversight.
As demand for transparent, reliable liquidity answers increases among professional and institutional clients, B2Prime’s expanded leadership team is poised to deliver tailored answers that combine depth of liquidity, competitive pricing, and .
