Brunno Huertas Takes Helm as Tickmill’s LATAM Regional Manager

14 hours ago

0 0 2 minutes read

Tickmill Sets Up Shop in Oman

Regional Expansion Gains Momentum

Tickmill is expanding across Latin America and the Middle East through new leadership appointments and local partnerships, as global brokers look to deepen their presence in quick-growing retail markets. The brokerage said Brunno Huertas has been promoted to Regional Manager for LATAM, advancing from his previous role as Country Business Manager.Huertas, who joined Tickmill as Business Partnerships Manager for the Portuguese market, now overviews the group’s operations across Spanish- and Portuguese-speaking countries. Before joining Tickmill, he led LATAM sales at IronFX, managing introducing-broker networks and partner distribution channels — a key driver of growth in the region’s retail-trading ecosystem.The appointment strengthens Tickmill’s approach to localized engagement. LATAM remains one of the most referral-driven markets in retail FX, where educators, affiliates, and community influencers play an outsized role in client acquisition. Tickmill has spent the past two years building multilingual education platforms and affiliate programs that reflect its European and Asian strategies.

Investor Takeaway

Tickmill’s expansion shows how brokers are relying on local managers and education-driven networks to build trust in emerging markets where personal relationships drive growth.

Finance Moves and Cross-Broker Talent Flow

The firm’s internal reshuffling extends beyond regional management. Loukas Priovolos, a long-time finance executive who joined Tickmill in 2017, left earlier this year to take up a role at Deriv as Financial Reporting Manager. Over his eight-year tenure, Priovolos rose from Accounting Supervisor to Group Financial Controller, setting up two through several jurisdictional expansions.

Tickmill’s finance function has become increasingly decentralized, mirroring how global brokers structure their regulatory entities. Its UK arm overviews much of the consolidated reporting, while the Cyprus and Seychelles entities handle retail operations in Europe, Africa, and Asia. Such internal mobility and cross-broker hiring underscore the fluid talent and CFD firms.

Oman Partnership Extends Middle East Footprint

Tickmill’s latest geographic move centers on Oman, where it has entered a partnership with ProTrade Investments in Muscat. The alliance gives Tickmill a base for outreach across the Gulf and North in Arabic and English. The Oman office operates under ProTrade’s local license, allowing Tickmill to establish a regional presence without the overhead of a standalone branch.

The Muscat setup complements Tickmill’s DFSA-recognized DIFC, opened in 2023. The Dubai operation does not onboard clients but serves as a hub for institutional outreach and corporate relations, adding regulatory visibility in a market where recognition often equates to credibility. Combined, the two outposts give Tickmill a dual presence in the Gulf—one for visibility, another for client access.

Investor Takeaway

Partnerships remain the preferred route for brokers expanding into tightly regulated or relationship-driven markets like the Gulf, where local alliances provide quicker access and cultural alignment.

Financial Snapshot and Outlook

Tickmill’s UK subsidiary reported a modest sluggishdown in 2024, with trading volume falling to $136 billion from $189 billion a year earlier. Revenue slipped about 6% to £6.2 million, but profit rose as administrative expenses and internal recharge income both declined. Internal recharge fell from £2.7 million to £2.2 million, indicating a leaner cost structure and tighter coordination across business units.

The company continues to operate under multiple licenses in the UK, Cyprus, and Seychelles, along with representative recognition in Dubai. Despite the lower top line, analysts view stability in Tickmill’s numbers as a sign of operational maturity, particularly as it transitions from rapid expansion to targeted regional growth.

As Huertas assumes leadership in LATAM and the Oman partnership takes hold, Tickmill appears to be steering its international strategy through local expertise and measured execution. In both regions, and regulatory credibility will determine how effectively the broker can convert awareness into lasting market share.

14 hours ago

0 0 2 minutes read