Bealls Inc. Partners with Flexa to Enable Crypto Payments in Over 660 Stores Nationwide
Bealls Inc., the century-old American retail chain, has announced a strategic partnership with digital payments platform Flexa to enable cryptocurrency payments across more than 660 stores in 22 states. This marks one of the largest crypto payment integrations in U.S. retail to date, signaling a growing acceptance of digital assets in mainstream commerce.
The collaboration will allow Bealls customers to pay using over 99 diverse cryptocurrencies, including BTC (BTC), ETH (ETH), and popular stablecoins such as USDC and DAI. Transactions will be processed through Flexa’s proprietary system, Flexa Payments, which converts digital assets into U.S. dollars instantly—removing price volatility risks for the retailer.
Expanding flexibility and customer convenience
The integration applies across all Bealls retail brands, including Bealls, Bealls Florida, and Home Centric, giving shoppers more payment flexibility at checkout. Customers can complete purchases using any of more than 300 supported crypto wallets, with transactions settled securely and instantly on-chain.
Bealls CEO Matt Beall said the company’s move into digital currency aligns with its mission to innovate while enhancing customer choice. “Digital currency will reshape how the world transacts,” Beall said in the official announcement. “Our partnership with Flexa is about more than payments—it’s about preparing for the future of commerce and ensuring our customers have access to the latest technology.”
The announcement comes as Bealls celebrates its 110th anniversary, underscoring its evolution from a family-owned retailer to a nationwide innovator. The company said the crypto payment rollout supports its vision of combining traditional retail values with emerging financial technologies.
Crypto adoption gains traction in retail
Industry observers view Bealls’ partnership with Flexa as a milestone for crypto adoption in brick-and-mortar environments. While online businesses have gradually integrated digital asset payments, large physical retailers have been sluggisher to follow due to operational complexity and regulatory uncertainty. Bealls’ move demonstrates growing confidence in crypto’s role as a legitimate payment method.
According to Flexa, the collaboration showcases how retailers can securely and compliantly accept blockchain-based payments without needing to hold crypto assets. The platform supports more than a dozen blockchains, enabling seamless transactions with minimal fees and instant settlement.
However, analysts note that widespread consumer adoption may take time. Many shoppers remain unfamiliar with using digital wallets in retail settings, and differences in refund, dispute, and chargeback processes compared to traditional card payments could present challenges. Still, proponents argue that the convenience and low transaction costs of crypto payments make them an increasingly attractive option.
The Bealls-Flexa partnership also positions both companies as leaders in the growing convergence of retail and decentralized finance (DeFi). For Bealls, it enhances its brand image as an ahead mover in fintech adoption. For Flexa, the deal represents a key milestone in proving that large-scale crypto payment systems can operate seamlessly in high-volume, real-world retail environments.
The nationwide rollout of Flexa-powered crypto payments began on October 20, 2025, with Bealls stores now accepting digital assets for in-person purchases. As more major retailers explore similar integrations, Bealls’ ahead adoption may pave the way for broader use of cryptocurrencies in everyday shopping experiences.
