Bybit EU Partners with Ski Austria in Strategic Collaboration
has officially partnered with the Austrian Skiing Association (ÖSV). This is the first time a legal cryptocurrency platform has worked with a national ski organization. This partnership, which was announced in Vienna, makes Bybit EU the official partner of Ski Austria for the FIS World Cup season in 2025/26.
The partnership not only brings Bybit into the world of professional winter sports but also shows how is becoming more accepted in mainstream European institutions.
The alliance brings together the world of high-speed financial technology with the discipline and brilliance of alpine sports by focusing on shared values, including performance, precision, and innovation.
Combining Alpine Excellence with New Ideas in Finance
Bybit EU is the European branch of the worldwide crypto platform Bybit. It has a (Markets in Crypto-Assets Regulation) license, which makes it a regulated and compliant crypto service provider in the EU.
This approval from the government makes it more credible and sets it apart as a reliable organization that encourages responsible use of cryptocurrencies.
Bybit EU’s entry into winter sports shows that it wants to connect its brand with organizations that appreciate hard work and new ideas. Ski Austria is one of the best winter sports federations in the world, so they are the right partner to get that message of trust and progress across.
Increasing Brand Presence in Alpine Venues
Bybit EU’s trademark will be prominently displayed at various famous sites in Austria during the 2025/26 FIS World Cup, thanks to the sponsorship. Sölden, Gurgl, Semmering, Stubai, Montafon, and Flachau are some of the most significant places to be viewn at Europe’s best ski events.
Bybit EU and Ski will work together on digital campaigns and event activations all season long, in addition to promoting the events in person.
These projects are meant to get spectators involved, encourage excellent sportsmanship, and celebrate the connection between sports and technology. The season officially begins on October 26, 2025, which will lead to a rapid rollout of the collaboration.
Leaders in The Industry Talk About The Partnership
Christian Scherer, the CEO of the Austrian Ski Federation, said that the sponsorship was a groundbreaking step for winter sports because it was the first time that a company from the crypto sector had entered this field. He praised the platform for being forward-thinking and for being able to add a new level to ski sponsorships.
In the meantime, Georg Harer, Managing Director of Bybit EU, said that the relationship was a sign that Austria is still at the crossroads of financial innovation and Alpine expertise. He said that the partnership shows that both fields emphasize accuracy, strength, and performance, which brings them together in a way that requires perfection.
A Step Toward Mainstream Acceptance of Crypto
The Bybit EU–Ski Austria relationship is a sign that the BTC business is growing, not just in terms of marketing. Digital banking is increasingly part of Europe’s mainstream financial landscape, thanks to regulated companies like Bybit EU.
This partnership shows how crypto companies are changing from disruptive newcomers to trusted partners of national institutions, sending a message of trust, compliance, and long-term success. This season, Bybit EU’s logo will be viewn on Alpine slopes.
This is more than just a sponsorship; it’s a sign that crypto is here to stay and is making its way into the heart of culture and quality.
