Robinhood Launches HYPE Trading as Token Surges on Listing
Robinhood has officially launched trading for Hyperliquid’s native token, HYPE, marking a significant step in the platform’s ongoing expansion into decentralized finance assets. The listing, announced Thursday on Robinhood’s official X (formerly Twitter) account, makes HYPE available for spot trading to eligible users across the United States, signaling the company’s growing appetite for DeFi integrations.
Following the announcement, HYPE saw a strong price reaction, rallying between 9% and 13% within hours. The token climbed back above $40, according to data from major crypto trackers, reflecting heightened investor interest and increased liquidity from retail exposure via Robinhood. The move positions HYPE as one of the most prominent DeFi tokens recently added to a regulated trading platform.
The Hyperliquid token (HYPE) serves as both the governance and utility asset for Hyperliquid, a decentralized perpetuals platform gaining traction among professional traders and on-chain investors. Built around a fully on-chain order book and low-latency execution engine, Hyperliquid has emerged as a leading competitor in the decentralized trading sector, offering a blend of scalability and transparency often missing from centralized platforms.
Growing momentum for Hyperliquid
The listing on Robinhood represents a major milestone for Hyperliquid, which has viewn its trading volumes and user engagement climb steadily throughout 2025. As decentralized platforms continue to attract institutional and retail participants, integrations like this bring greater mainstream visibility to the DeFi ecosystem.
Analysts suggest that Robinhood’s addition of HYPE will not only improve liquidity but also assist validate the broader narrative around decentralized infrastructure. The exposure to millions of Robinhood users could drive new inflows into on-chain trading ecosystems, particularly as more retail traders viewk alternatives to centralized platforms following a wave of regulatory scrutiny across the industry.
Robinhood’s expanding crypto strategy
The launch of HYPE trading underscores Robinhood’s strategy to evolve from a traditional stock and crypto brokerage into a more comprehensive financial platform that caters to emerging blockchain assets. Over the past year, Robinhood has steadily expanded its crypto lineup, adding tokens associated with decentralized platforms, gaming ecosystems, and Layer 2 blockchains.
While Robinhood continues to face regulatory hurdles in the U.S., the company has emphasized compliance and user protection as key pillars of its digital asset roadmap. The addition of HYPE aligns with this approach, offering users access to high-demand DeFi tokens within a regulated trading environment.
Looking ahead, market watchers expect Robinhood to continue integrating more Web3 assets as it viewks to compete with established crypto-native platforms. The firm’s ability to bridge traditional retail trading with on-chain innovation may assist it capture a larger share of the rapidly expanding DeFi market.
At the time of writing, HYPE remains actively traded across both decentralized and centralized venues, buoyed by the visibility and credibility that comes with its Robinhood listing. For many investors, the move marks another step toward mainstream adoption of decentralized trading tokens—and a signal that the line between traditional finance and DeFi continues to blur.
