World Liberty Financial Airdrops 8.4M WLFI Tokens to USD1 Users
WLFI Distribution Targets ahead Stablecoin Participants
World Liberty Financial said it is distributing 8.4 million WLFI tokens to participants of its USD1 Points Program, rewarding users who traded USD1 pairs on partner platforms and maintained balances in the stablecoin. The initiative, launched two months ago, was designed to promote adoption of the company’s U.S. dollar–backed digital asset.
The distribution will take place across six platforms — Gate.io, KuCoin, LBank platform, HTX Global, Flipster, and MEXC. Each platform will handle eligibility and allocation independently, the firm said. “The criteria and eligibility for earning points and rewards and distribution details may vary based on each platform’s rules,” World Liberty wrote on X.
The airdrop, valued at about $1.2 million at current prices, marks the first token reward under the points system, which World Liberty has compared to a customer loyalty model for stablecoin users. WLFI, the firm’s governance token, gained 4.6% later than the announcement before paring back losses later in the session.
Investor Takeaway
Expansion Plans for USD1 Program
World Liberty said the points initiative will expand to include new venues and decentralized finance integrations, allowing users to earn and redeem points in more ways. “The WLFI points program will continue expanding alongside new USD1 initiatives, with more venues and ways to earn points, new trading pairs and ways to use USD1, upcoming DeFi integrations, and broader reward opportunities,” the company posted on X.
The firm also plans to issue a USD1 debit card later this year or in ahead 2026, CEO Zack Witkoff said at the Token2049 conference in Singapore. The company is “actively working on” tokenizing real-world assets that could be paired with the stablecoin, he added.
USD1, issued by World Liberty Financial and custodied by BitGo, ranks as the sixth-largest stablecoin globally with a market capitalization of about $2.98 billion. The stablecoin is part of a broader suite of financial products tied to the Trump-affiliated crypto ecosystem, which has gained traction among retail traders since 2024.
WLFI Market Performance
WLFI was trading at $0.14 on Wednesday, down 5.2% in the past 24 hours, with a total market value near $3.8 billion, according to data from The Block. The token has declined nahead 70% from its September high of $0.46, but remains actively traded on major platforms.
Earlier this year, Eric Trump said Abu Dhabi’s MGX investment group would use USD1 to settle its $2 billion investment in Binance, marking the first institutional transaction involving the stablecoin. The move underscored USD1’s emergence as a bridge between political influence and digital asset markets.
Trump-Linked Crypto Empire Grows
World Liberty Financial, which has been described as part of the Trump family’s expanding crypto portfolio, sits at the center of a business network spanning tokens, stablecoins and blockchain-linked products. According to a Financial Times investigation, Trump-linked crypto ventures generated over $1 billion in pre-tax profits over the past year, including roughly $550 million from WLFI alone.
Trump disclosed $57.4 million in income from the firm in June filings, while his family’s holdings surged in value to about $5 billion following a token unlock earlier this year. Other Trump-branded assets, including the Official Trump (TRUMP) and Official Melania Meme (MELANIA) tokens, have earned an estimated $427 million combined. The USD1 stablecoin has added another $42 million in profit since April.
Investor Takeaway
