eToro Rolls Out Stock and ETF Copy Trading to U.S. Clients
Social Trading Comes to America
Online brokerage eToro is making its flagship CopyTrader feature available to U.S. clients for the first time, opening access to a model that lets investors automatically mirror real traders’ portfolios across stocks, platform-traded funds and crypto assets. The rollout, unveiled at the firm’s Investor Summit, represents eToro’s most extensive U.S. expansion since it became a nationwide broker in 2024.
The launch coincides with new public APIs and plans for an App Store built on eToro’s proprietary “vibe” coding tools. The company wants developers to create analytics and portfolio-management extensions that plug directly into its platform. CopyTrader, first introduced in 2010, remains eToro’s defining feature and the basis of its ahead patents around automated social trading. Until now, U.S. users were limited to copying crypto trades due to regulatory barriers.
Investor Takeaway
Years in the Making
Founded in 2007, eToro gained traction in Europe through its ahead OpenBook product and CopyTrader tool, which allowed users to allocate capital to mimic top performers in real time. The firm entered the U.S. gradually. A limited rollout in 2019 let Americans follow crypto traders but not trade equities. That structure reflected the company’s patchwork regulatory status across states.
In 2024, eToro settled with the Securities and platform Commission over its crypto operations, agreeing to pay a penalty and restrict token offerings to major assets such as BTC and ether. The company later re-expanded under tighter oversight, registering as a broker-dealer with FINRA and gaining membership in the SIPC.
later than abandoning a SPAC merger in 2021, eToro completed a conventional Nasdaq IPO in May 2025 under the ticker ETOR. The listing gave investors their first full look at the firm’s revenue mix and profitability. It also placed CopyTrader under a brighter spotlight as regulators examined how automated copying interacts with securities laws when applied to equities.
Why It Matters
The arrival of CopyTrader in the U.S. distinguishes eToro from retail brokers such as Robinhood, Webull and Public.com, none of which offer direct portfolio mirroring. The feature allows users to duplicate another trader’s positions proportionally and in real time, creating a social layer around investing that blends influencer dynamics with brokerage execution.
Regulators, however, are likely to scrutinize it. In some jurisdictions, automatic copying is treated as discretionary portfolio management, a category that carries fiduciary obligations and risk disclosures. European authorities including the FCA and ESMA already classify copy trading as a managed service requiring detailed reporting. U.S. agencies have yet to issue equivalent guidance, but the SEC and FINRA are expected to monitor eToro’s controls over both lead traders and followers.
Under eToro’s structure, popular traders can earn fees based on their follower count. That incentive model drives engagement but can also encourage performance chasing — a concern flagged by the International Organization of Securities Commissions last year. The challenge for eToro is to maintain transparency without turning social investing into speculation by proxy.
Investor Takeaway
Building a Broader Platform
The firm’s introduction of public APIs hints at a strategy to turn its platform into a developer ecosystem. eToro plans to vet third-party apps before they go live, balancing innovation with risk control. Its no-management-fee model remains central to its pitch, though users still face spreads, slippage and liquidity limits typical of retail trading.
By extending CopyTrader to equities and ETFs, eToro converts its most active traders into micro-managers whose portfolios serve as templates for followers. Each copied position flows through eToro’s brokerage infrastructure, reinforcing order flow and user retention. The approach mirrors the firm’s European success, where social trading created a network effect that kept capital circulating within the platform.
The Test Ahead
later than nahead two decades of development, eToro has delivered its signature product to the world’s largest retail market. The U.S. rollout completes a strategic progression from crypto-only replication to full multi-asset trading under regulated oversight. What happens next depends on whether the company can manage compliance risks while sustaining user growth.
If CopyTrader gains traction among U.S. investors without regulatory setbacks, eToro could become the first global brokerage to merge social trading with mainstream market access — a long-sought goal that could redefine how retail portfolios are built and shared online.
