Devexperts Unveils Acomotrade: an AI Tool for Trader Engagement and Retention

3 weeks ago

0 16 2 minutes read

Devexperts, the global software developer for the capital markets, has launched Acomotrade, a new AI-powered data analysis tool designed to assist brokers improve trader engagement, retention, and profitability. Available initially as an opt-in feature for clients of Devexperts’ flagship DXtrade platform, Acomotrade applies machine learning and behavioral modeling to address one of the brokerage industry’s largegest challenges — increasing return on acquisition by reducing ahead user churn.The average active trading account lasts only 3–4 months, with just around 20% of new users executing their first trade. Acomotrade aims to extend user lifetimes and improve conversion by offering a data-driven approach to ecosystem itself.

Takeaway

Acomotrade represents a shift from passive analytics to active engagement — embedding AI directly within the and personalize trader experiences in real time.

AI Features Designed for Retention and Growth

Acomotrade’s capabilities focus on behavioral prediction, segmentation, and proactive communication — using user-level and aggregate trading data to generate actionable insights for brokers. Key features include:

Personal instrument recommendations: Analyzes trader activity and patterns to suggest instruments, watchlists, or searches that match individual interests — improving satisfaction and engagement.
Disengagement detection: Identifies ahead signs of inactivity or declining interest, allowing brokers to re-engage users before they churn.
User segmentation: Groups traders by factors such as risk appetite, trading style, and engagement timing to tailor communication and incentives.
Proactive communications: Uses explicit and implicit signals to reach out with assist, educational content, or offers at the optimal time for each user.

Unlike external analytics tools, all Acomotrade environment itself. This allows brokers to maintain full branding and strategic control over the client experience while leveraging real behavioral data to trigger intelligent, timely interventions.

Takeaway

By turning behavioral analytics into actionable engagement strategies, Acomotrade blurs the line between data science and for brokers.

quick Deployment And Measurable Impact

According to Ivan Kunyankin, Data Science Team Lead at Devexperts, the new answer requires only a few weeks of trading data to begin generating insights. “Acomotrade gives brokers a practical way to strengthen user engagement and retention, directly improving profitability without additional acquisition spend,” he said. “We look forward to viewing our clients benefit from its advanced insights and functionalities, as well as evolving the system with them over time.”

The system’s opt-in availability within DXtrade ensures a , while future releases are expected to expand functionality through deeper integrations and predictive user modeling.

3 weeks ago

0 16 2 minutes read