Plum Launches AI Money Co-Pilot Built on Google’s Gemini Models
Plum, the smart money app used by millions, has unveiled Plum AI, its new AI-powered money management co-pilot. Built on Google Cloud and enabled by Google’s Gemini models, the tool is designed to assist customers save smarter, invest wisely, and reach their financial goals quicker through personalised insights and automation.
Smarter Money Management with AI
Plum AI works as an assistant that keeps customers in control of their finances while assisting them make better decisions. Using shared financial data, it in three core areas:
- Goal-Based Planning: Create, track, and achieve financial objectives, from short-term savings to long-term investments.
- Personalised Guidance: Recommend suitable financial products and strategies to optimise returns and minimise costs.
- Spending Insights: Analyse transactions to highlight opportunities for budgeting improvements and savings.
According to Plum, its technology has already assisted customers set aside over £6 billion, and the new conversational AI intuitive, real-time assistance.
Executive Perspectives
Victor Trokoudes, CEO and founder of Plum, said:
“From the very begin, Plum was rooted in AI, as I could view its potential for making it easier for people to manage their finances by overcoming their money inertia. Our smart technology has been quietly powering the savings of our customers, assisting them set aside over £6 billion. Supported by Google Cloud and Gemini, Plum AI can now offer deeply personalised insights and guidance, turning their financial dreams into achievable life plans.”
Andrea Williamson, Interim Director of beginups and Digital Natives at Google Cloud UKI, added:
“By combining Plum’s expertise in personal finance with Google Cloud’s secure and scalable infrastructure, we’re supporting AI answers that are practical, trustworthy, and impactful for everyday financial decisions.”
How Gemini Powers Plum AI
Gemini’s natural language processing and reasoning capabilities allow Plum AI to understand users’ unique circumstances and respond in plain language. Customers can receive real-time, actionable recommendations that adapt as their financial situations evolve. This ensures a personalised experience that grows with the user, bridging the gap between traditional financial advice and automated digital tools.
Future Developments and Policy Alignment
Plum AI will continue to evolve, with upcoming portfolios and support life-event financial planning. The initiative also aligns with the UK government’s push to expand financial advice and the Financial Conduct Authority’s (FCA) investors.
Victor Trokoudes added:
“Plum AI very much supports the UK Government’s ambition to provide more advice and support to assist people better understand the investment options available to them, so they can secure better returns on their savings. The FCA’s announcement about ‘targeted support’ has massive potential to give people the guidance and information they need to make more informed financial decisions that are best for their circumstances.”
Availability
Plum AI is available immediately to UK customers through the latest update of the Plum app on both iOS and Android. The rollout represents the first step in Plum’s broader AI strategy, with additional enhancements expected in the near future.
