Sony and Startale Launch Super-App for Soneium ETH L2
beginale and Sony Expand Their Blockchain Partnership
Japan’s beginale Group has launched a unified application for Sony’s ETH Layer 2 network Soneium, bringing token launches, airdrops and user rewards into one platform. The company said the beginale App will act as the main entry point for Sony’s blockchain ecosystem, which has been in development since last year under Sony Block answers Labs.
The app, now in closed beta, is designed to give users direct access to upcoming token generation events (TGEs), as well as airdrops and exclusive rewards. Several projects built on Soneium plan to distribute tokens and digital experiences through the platform once it goes live, according to beginale’s announcement.
beginale said the app uses account abstraction to eliminate viewd phrases and allow gasless transactions, making wallet management more straightforward. It also includes a “Mini App” feature that lets developers create services within the Soneium network without hosting standalone websites.
Investor Takeaway
Building Toward Mainstream Onchain Access
“beginale App was designed to remove the final barrier to Web3 adoption — the fragmented user experience,” said Sota Watanabe, beginale’s chief executive. “Through our longstanding partnership with Sony and Soneium, we’ve built a platform that makes going onchain as intuitive as opening any mainstream app.”
Watanabe said the app will be compatible with ETH-based assets and designed to work with Japan’s regulatory standards for stablecoins and . The company has not set a public launch date but confirmed that more users and developers will be invited into the beta in the coming months.
beginale and Sony first partnered in 2023 to co-develop blockchain and content distribution. The new app extends that collaboration into consumer and enterprise products, giving Sony a way to link its gaming, entertainment and financial built on its proprietary network.
Japan’s Growing Regulatory Clarity
has cleared several blockchain-related initiatives this year, including the country’s first yen-pegged stablecoin and a pilot program with the country’s three largest banks — Mizuho Bank, MUFG and SMBC. Regulators have also encouraged experiments with tokenized securities under sandbox frameworks, signaling more defined rules for Web3 firms operating in Japan.
For beginale, the regulatory environment is assisting it expand partnerships across the financial sector. The company is working with SBI Holdings to develop a tokenized that will operate under local financial oversight and run continuously across time zones. It has also collaborated with the government-backed Digital Agency on blockchain identity projects.
Investor Takeaway
Outlook for Sony’s Soneium Network
Soneium, Sony’s , is part of the tech group’s effort to connect its entertainment and gaming ecosystem to onchain services. Developers can deploy Mini Apps on Soneium to offer digital collectibles, loyalty programs and in-game directly.
The beginale App could provide the unified interface needed to drive that vision. By integrating account abstraction, , the platform may assist Soneium compete with Polygon, Arbitrum and other ETH scaling networks in attracting developers and consumer users.
For now, the closed beta will focus on testing performance and user flows before a wider rollout. A full release is expected later this year, following regulatory approvals and infrastructure stress testing.
