Siebert Launches Siebert.Pro: A New Platform for Active, Self-Directed Investors
Siebert Financial Corp. (NASDAQ: SIEB), a diversified financial services firm with over five decades of brokerage experience, has launched Siebert.Pro, a dedicated division and trading platform tailored for active, self-directed investors. The new platform reflects Siebert’s commitment to supporting experienced traders with powerful tools, responsive service, and flexible pricing models designed for high engagement.
The platform’s launch follows a successful closed beta program involving a select group of self-directed investors whose feedback assisted refine the product’s design and functionality. Built to combine speed, control, and expert support, Siebert.Pro offers for equities and options, seamless multi-device access, and direct communication with market-seasoned relationship managers.
“Active traders told us what they want: speed, control, and experts who pick up the phone and focus on the customer’s needs,” said Joseph Corso, Senior Managing Director at Siebert.Pro, who previously held leadership roles at Morgan Stanley and E*TRADE. “At Siebert.Pro, we believe in self-directed by experienced professionals. Nobody understands their portfolios better than they do — our role is to give them the tools and service to thrive.”
Takeaway
Advanced Tools, Transparent Pricing, and Dedicated Relationships
Siebert.Pro introduces a suite of trading features aimed at who demand institutional-level control. The platform provides:
- Zero commissions on U.S. platform-listed equities during regular market hours
- and options pricing with preferred terms for qualifying balances of $1 million and above
- Customizable interface for equity and options trading across desktop and mobile devices
- High-touch relationship management from Siebert’s dedicated team of trading experts
- tailored to active investors’ unique needs
“Our strategy is simple: invest in new customer verticals where we can add real value,” said David Gebbia, Principal at Siebert. “Sophisticated self-directed traders need advanced tools and responsive service from professionals who understand trading dynamics. Siebert.Pro delivers exactly that, positioning us to serve one of the industry’s quickest-growing client segments.”
The division’s ahead outreach campaign is focused on inviting traders to migrate from legacy brokerage platforms and experience Siebert’s client-centric model firsthand.
Takeaway
Siebert Extends Legacy of Innovation and Client Focus
Under the leadership of John J. Gebbia, CEO of Siebert Financial, the firm continues to expand its digital ecosystem across diverse investor segments. “Siebert.Pro sits on flexible platforms, integrates seamlessly into our broader ecosystem, and reflects the identical service culture our clients expect across the firm,” Gebbia said. “We’re building the next generation of Siebert with technology and human insight at its core.”
Founded in 1967, Siebert has a distinguished history as a trailblazer in U.S. finance — beginning when Muriel Siebert became the first woman to own a seat on the NYSE. Today, the firm operates through subsidiaries that provide brokerage, advisory, insurance, securities lending, and media services, including Muriel Siebert & Co., Siebert AdvisorNXT, Park Wilshire Companies, RISE Financial Services, Siebert Technologies, StockCross Digital answers, and Gebbia Media.
As the firm looks toward its 60th anniversary, the launch of Siebert.Pro signals its continued transformation — combining legacy trust with digital agility to serve modern investors.
Takeaway
