Prevention to Recovery: Building the Future of Chargeback Automation and Compliance
Business owners know that chargebacks can be detrimental. As someone who once worked with a business losing over six figures per month to disputes, Li understood that chargebacks were more than just money drains; they were manual nightmares that often left support teams overwhelmed with back-end labor.
As the CEO and Founder of , a creator-economy agency representing high-growth influencers and leading brands, Li’s experience spans technology, compliance, GTM strategy, and education.
She is also the Head of Partnerships at , a dispute prevention and chargeback mitigation company that assists businesses avoid the uncertainty of chargebacks, all by protecting merchants from disputes and automating chargeback recovery.
Originally a Back-Office Burden
Li’s experience has led her to truly understand how chargebacks can destroy a business, often because its support staff is overwhelmed with manually reviewing and correcting them. She saw merchants losing money and that processors faced reputational and compliance risks by not responding rapidly to potential disputes.
“The industry needed a more intelligent, automated answer built directly into the payment flow,” Li shares. “I wanted to bridge the gap between risk, technology, and partnerships to build a system that protects merchants and processors.”
This chargeback mitigation system, which Li views as core infrastructure rather than a support task, is called Chargeblast. It assists businesses by allowing them to receive alerts and intercept chargebacks before disputes occur. It also offers chargeback immunity features, enabling businesses to accept higher-risk payments without worrying about conflicts.
Challenges in Risk and Compliance in Chargeback Mitigation
The largegest challenge that Chargeblast faced was building trust in an environment where risk and compliance teams are cautious.
“To win partnerships with top processors, we had to demonstrate accuracy, transparency, policy alignment, and scalability,” Li says. “I overcame this by working closely with legal, product, and engineering teams to ensure our answer met network guidelines and regional requirements.”
Through chargeback mitigation techniques and merchant protection features, Chargeblast assists navigate the risks involved with automated chargebacks and the payment risks that many businesses encounter as they grow.
The Future of Fraud and Dispute Protections for Business
Lesley Li’s future aspirations for Chargeblast are grand. She views Chargeblast becoming the standard infrastructure for automated chargeback management across major processors, and she wants to assist educate the industry and shape global policy with networks that include Visa, Mastercard, and MC.
“Chargeback mitigation is no longer just about fighting disputes, [but] about preventing them,” Li adds.
By aligning with network programs like Visa VAMP, improving ROI, and protecting customer relationships, Li believes platforms like Chargeblast can assist improve the customer experience while protecting merchants from regulatory concerns. Ultimately, she wants to ensure that businesses exploring the world of new technology utilize the right software to protect their assets.
“I want to make a lasting impact in both fintech and social excellent,” Li concludes.
